“Comfort zone” is a very popular term nowadays. If you have achieved certain achievements in an industry and have both a car and a car, promotion and salary increase are no longer a dream. Such a life can be said to be a comfort zone in this stage of life. At this time, an entrepreneurial opportunity full of challenges and passion appears in front of you. How will you choose?
Standing at the watershed of 30 years old, Liu Jie (hereinafter referred to as "Mr. Liu") broke away from the automobile industry, which he had been engaged in for 7 years, and chose to plunge into the ceramic industry and became a dealer of Yichun Laideli.
▲In the middle is Mr. Liu of Deli from Yichun
Enter the pottery industry with passion
Before entering the ceramic industry, Mr. Liu had already worked hard in the automobile industry for 7 years. From an ordinary salesman to a sales manager and then to one of the shareholders, it can be said that his career has been relatively smooth.
Talking about this choice, Mr. Liu said frankly that after working in the automobile industry for 7 years, he no longer felt fresh. He came into contact with ceramics by chance. Years of sales experience told him that ceramics have relatively high profits and a large market. It is a "profitable" industry.
“I used to be in sales anyway, so I’m not afraid of facing new things.” With the enthusiasm of a newborn calf who is not afraid of tigers, Mr. Liu entered the ceramic industry. However, there are thousands of brands in the industry. It is very important to choose a company that is forward-looking, innovative and has a complete product system.
For the sake of safety at the beginning, Mr. Liu acted as an agent for Laideli and another brand at the same time. After three years of steady work, Mr. Liu has become more comfortable with the construction and operation of ceramic terminals. He realized that under the current situation, in order to make the store bigger and stronger and deepen the market, he must focus on the brand and build core competitiveness.
Focus on the brand and upgrade the store
“There are two ceramic brands, which one should I choose?” A new question was thrown to Mr. Liu again.
In the ceramic market, consumers have a high degree of acceptance and trust in designers. Taking advantage of the opening of the new headquarters of Deli Ceramics in October 2018, Mr. Liu brought two designers Teachers and friends came to Foshan, and the two friends strongly recommended Laideli from their professional perspective. There are three reasons:Firstly, Laideli’s light luxury and fashionable headquarters showroom is more in line with future fashion trends; secondly, Laideli has a rich and diversified product structure, which is suitable for designers to create various styles of home spaces; thirdly, Laideli has Deli's young and energetic sales team left a deep impression on them. Therefore, Mr. Liu made up his mind to focus on Laideli, upgrade the store, and strive to become bigger and stronger.
▲Real shot of Lai Deli store in Yichun
With the strong cooperation of the designers at the headquarters, after two months of hard work day and night, the 450-square-meter light luxury fashion store in Yichun bloomed gorgeously. The entire store follows the light luxury fashion style of the headquarters, with a touch of Hermès orange running through the ceiling, and various trendy elements are applied to create the leading ceramics store in Yichun.
▲Dazzling Hermes Orange
According to Mr. Liu, the store has two floors. The first floor mainly displays large boards, and the second floor mainly displays wood grain and medium-sized ceramic tiles. It is divided into a material selection area, a front desk, an honorary certificate area, and a space. Application display area, customer negotiation area, and designer work area. Each area has distinct functions, and the overall layout is reasonable, orderly, and natural and smooth.
▲Real shot of Lai Deli store in Yichun
People rely on clothes, and stores also need packaging. Beautiful decoration is the starting point for a person’s desire and purchasing behavior. Mr. Liu will implement all methods to improve the store without hesitation.in the end.
Facts have proved that Mr. Liu’s approach is correct. After renovating the store, what has changed is not only the jump in store grade, but also the increase in customer flow, order rate, and customer order value, and the design has been achieved. It has received unanimous praise from designers, decoration companies, and new and old customers. "No, this time I took the designer and four major customers (two villas and two large suites) to the headquarters to inspect and select bricks in person," said Mr. Liu.
Marketing, return to the essence of service
Some people say: "Where is the future retail landscape? Not online or offline, but in the hearts of consumers." This means that all commercial competition will eventually return to sales. The essence - service.
Mr. Liu, who jumped from the automotive industry to the ceramic industry, has a deep understanding of the importance of service. He said: "To be honest, the gap was quite big at the beginning. Compared with the automobile industry, the ceramic tile sellers provide good service from pre-sale, including early tracking, communication and negotiation, room measurement and plan, later delivery, paving guidance, and after-sales service." A series of services such as return visits are indispensable.”
Mr. Liu was not discouraged by the difficulties he encountered at the beginning. From serving customers, to visiting decoration companies, opening up designer channels, etc., he "upgraded and defeated monsters" step by step to win over consumers and cooperative companies. recognition.
It is reported that the current strong support for Yichun Laideli sales is the channels of old customers bringing orders, decoration companies and designers. Mr. Liu believes that business will be better if we serve old customers well, realize orders from old customers, cooperate sincerely with decoration companies and designers, and provide good docking services.
▲Real shot of Lai Deli store in Yichun
He also gave an example. Two years ago, a designer took a fancy to 900×900MM marble tiles, which were rare on the market. Design with a serious and responsible attitudeThe teacher left a deep impression. Since then, when choosing ceramic tiles, the designer first thought of Laideli.
▲Carrara White 90LP061B renderings
As the consumption habits of the new generation of consumers change and upgrade, the traditional business methods will be subverted. More and more dealers like Mr. Liu born in the 80s and 90s will try their best to get closer to the younger generation. Consumers, integrate into the lives of young consumers with fashionable and personalized designs and meticulous services.
A strong store leads to a strong terminal. I believe that under the leadership of Mr. Liu, Yichun Laideli will continue to meet the needs of local consumers, bring better consumer experience and surprises to owners, and use high quality The service makes every five-star home.
（Enterprise feed）
