With the arrival of the 5G era, China's development has entered the "fast lane". However, a sudden epidemic has caused all walks of life to press the pause button.
The arrival of the epidemic has accelerated the pace of iteration in the already grim ceramic industry. Some brands have entered a bottleneck and difficult period during this period, and terminal dealers have also fallen into development difficulties and difficulties. In confusion.
According to Qianzhan Industry Research Institute's "China's Home Decoration Industry Market Forecast and Investment Strategic Planning Analysis Report" data, in recent years, with the development and maturity of the real estate industry, the demand for the home decoration industry has continued to increase. It can be seen that the market size of the domestic home decoration industry is also showing an increasing trend year by year.
Faced with such huge market demand, during this special period of the epidemic, which brand should we choose to get the dividends of this “cake”?
Ingenious service and moving forward against the wind
Founded in 2004, Lijia has a 16-year brand history. In 2020, in the face of the epidemic, brands and terminal dealers worked together and went hand in hand to demonstrate Li Home's strong corporate strength, excellent products and brand services, as well as the large user group and good brand reputation accumulated over the past 16 years, allowing Li Home Furnishing to The home can move forward against the wind.
Working together with "zhi" to build an enterprise with quality
In 16 years, Lijia has grown from scratch, from unknown to well-known brand, from made in China to made in China intelligently, and has experienced a qualitative leap. The group affiliated to Lijia has strong R&D and production capabilities and has three major production bases in Foshan and Zhaoqing. Among them, the Foshan Nanzhuang production base is currently the environmentally friendly model production base retained in Foshan!
Lee home with&ldThe new craftsmanship spirit of "Made in China Intelligently" and "Made in China with Quality" leads the development of the enterprise. In January 2020, it reached a strategic cooperation with the SACMI Group, the top Italian ceramic equipment company, with a huge investment of 200 million Yuan introduced the world's leading rock slab/large slab production line.
Lee Furniture actively responds to changes in market trends and continuously improves its product structure, covering the mainstream ceramic tile categories in the market: large slabs, full-body marble tiles, marble tiles, glazed tiles, all-ceramic modern tiles, wood grain tiles, and porcelain tiles etc., specifications range from 300*300mm to 1200*2400mm.
Image upgrade empowering terminal
Consumers born in the 1980s and 1990s have become the main force in the home decoration market! Emerging consumer groups are more keen on experiential consumption. If you want to gain their recognition, you must make a fuss about enhancing your own experience. For this reason, the brand terminal image is of great significance to the development of Lijia.
In 2020, Lee Home Headquarters will continue to deepen its image upgrade strategy, upgrade the brand image construction of unified SI standards for terminal stores, comprehensively enhance Lee Home brand image and product display effects, and provide consumers with aesthetic consumption experience and better Excellent service.
Comprehensive online and offline assistance
Lee Home is committed to empowering terminals and assisting dealers in developing marketing channels such as designers and foremen. In 2019, a number of designer activities, regional summits, and joint activities were held. From planning to execution, the headquarters sent a professional team to provide one-on-one guidance to assist the rapid growth of terminal dealers.
During the epidemic, we stayed at home and did not forget to train, and carried out more than 10 online training sessions. Through comprehensive and practical practical training courses, Lijia family members across the country were able to win at the starting line for resumption of work.
In addition, during the epidemic, Lijia relied on Tmall, WeChat and other platforms to carry out online live broadcasts, fission and other activities. WeChat fission has accumulated more than 300,000 brand exposures and user onlookers, which shows the brand's terminal influence and reputation.
Crown with honor and witness strength
For more than 10 years, Lijia has been adhering to the purpose of "building an enterprise with integrity and strengthening it with quality" and is committed to providing global consumers with high-quality ceramic tiles with excellent technology and quality.
Honor: 2004-2018 plaque for a contract-abiding and trustworthy enterprise, material warehousing enterprise, top ten ceramic tile brands in 2019
Since its establishment in 2004, Lijia has been forging ahead, constantly surpassing and innovating. It has been awarded the title of National Contract-abiding and Credit-worthy Enterprise for 15 consecutive years, and has been awarded the title of Material Storage Enterprise and the Most Popular Product of the Year by Engineering Users ( Full body marble) and other honors, it has passed ISO9001 international quality management system certification and ISO14001 international environmental management system certification, winning the favor of consumers.
Professional team provides perfect service
In order to improve dealer marketing service experience and end-user reputation, Lijia has deployed a marketing service team of more than 100 people, including an elite sales team, design service team, marketing team, training service team, etc., which can be used in terminal distribution Respond promptly when merchants have needs, solve problems, and provide professional services and support.
In addition to the above-mentioned hardware support, Lijia has introduced many preferential policies for new partners in 2020, so that we can work together with terminals to achieve a win-win situation!
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