On July 11, the first half of the 2020 Eagle Marketing Center marketing meeting was held in the Eagle Technology Building. Eagle Ceramics Marketing General Manager Zheng Xionglin, Deputy General Manager Weng Lingfeng, Product Director Zhou Zisong, General Manager Assistant Xiao Yisheng and other leaders attended At the same time, the business personnel of the Eagle Brand Marketing Center and the heads of each logistics module participated in the meeting.
At the beginning of the meeting, all participants stood up and sang "The Song of Eagle Brand People", which kicked off the marketing meeting in the first half of the year.
Brand Renewal, Value Improvement
In 2020, the Eagle Ceramics brand will be renewed and upgraded, and its output will be improved in six aspects: brand, products, channels, terminals, services, and policies. This first half marketing meeting fully demonstrated the power of brand renewal.
At the beginning of the meeting, 30 new employees of Eagle Brand Ceramics quickly integrated into the Eagle Brand Marketing Center family through personalized self-introductions, injecting new back wave power into the brand.
In the era of product homogeneity, how to stand out? Ye Huijing of the Product Department explained in detail the changes and adjustments to the product structure of Eagle Brand Ceramics in 2020, and elaborated on the structural system of the product, so that all members of the Eagle Brand Marketing Center can develop a deeper understanding of the product.
Afterwards, Xiao Yisheng, assistant general manager of marketing of Eagle Ceramics, briefed on the brand market work and key projects in 2020. In 2020, the Eagle Ceramics brand will be refreshed and the VI will be fully upgraded. Mr. Xiao reported the results and existing problems of the brand refresh, and proposed work requirements for the second half of the year to achieve the full implementation of the new VI in terminals across the country. At the same time, a comprehensive introduction was given to the key Eagle brand stores this year, and investment promotion activities in the second half of the year were planned to launch a new Eagle brand ceramics new retail model.
For the project channel, Wu Yingqi of the Marketing Management Department explained the Eagle Brand Ceramics project reporting system and reported on recent marketing management issues. Wang Gang, Director of the Engineering Department, put forward needs and suggestions for discussion on the process and techniques of project inspection reception.
Create new opportunities in crises and open new opportunities in changes
Zheng Xionglin, General Manager of Marketing of Eagle Ceramics, then took the stage to give an overview of the work and analysis of operating results in the first half of 2020, and made strategic arrangements for the work in the second half of the year, especially the third quarter.
Mr. Zheng mentioned that in the first half of 2020, when faced with the sudden epidemic crisis, the Eagle Marketing Center team responded in an orderly and calm manner. Work together to fight the epidemic; upgrade the brand VI and hold an online press conference, hold the 2020 418 online dealer annual meeting and ordering meeting; layout and operation of central warehouses in Hefei, Nantong, Shijiazhuang and other places, online and offline investment activities, To promote market development in blank areas and the construction of Eagle brand stores; the online "Red Eagle Storm" activity empowers terminals...
"Do the specific things in front of you well, and the next step will appear naturally." The Eagle Brand Marketing Center team adheres to this principle proposed by Mr. Zheng, continues to deepen the six major value outputs, and has no dead ends in all channels, setting a provincial benchmark and creating A big merchant in a small town, open up a small Eagle brand store, create new advantages of Eagle brand, and gradually achieve business targets.
Afterwards, Mr. Zheng clarified various task indicators for the second half of the year to the Eagle Brand marketing team and formulated the marketing strategy for the second half of the year. He proposed that in the post-epidemic era, Eagle Ceramics must cultivate new opportunities in the crisis and open up new opportunities in the changing situation.
1. There are no dead ends in all channels, set a provincial benchmark, and build a small-town big business.
2. According to market demand and development trends, deploy more central warehouses across the country, restart the 1+N model, and complete channel sinking through the empowerment of central warehouses.
3. Lay out Eagle brand new retail across the country through the "Eagle Brand Store", a store format that is light on investment and convenient.
4. Concentrate resources to make the engineering channel stronger and bigger, and make the assembly channel more refined and detailed.
Mr. Zheng also shared four views in this thought meeting of Eagle Marketing Center: first, awareness of rules, only by following the rules can we avoid detours; second, the learning ability of the team, a team or an individual wants to maintain Long-term competitiveness can only be achieved by improving learning ability; third, sense of value and realizing personal job value; fourth, regarding communication, maintain respect and reject barriers.
At the end of the meeting, Mr. Zheng proposed, “To deal with the uncertainty of the future, the most effectiveThe most effective way is to do the current thing correctly! "In the second half of 2020, the brand will be renewed and the value will be improved. I hope that all the staff of Eagle Brand Marketing Center will work together to do the things at hand, create new advantages of Eagle Brand, and achieve quality growth of the brand.
(This article is provided by the enterprise)
