Author: Zen Can
Unconsciously, the "Tile Design China Tour" organized by Jinduo Ceramics and Sohu Focus Home has entered its third season.
As the chief reporter of the "Tile Design China Tour" cooperative media China Ceramics Network, Brother Chan followed this event through four cities in two years as if he was following a popular TV series; while participating in the "Tile Design China Tour" "The second stop of the third season is Brother Chan's fourth "drama chase".
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On September 8, the second stop of the third season of the "Tile Design China Tour" with the theme of "A New Land in the Ancient Capital, Born for Beauty" - "Tile Design China Tour·Xi'an Station" was held at the local Xu Ji Seafood North Second Ring Store was successfully held.
Event panorama
"Outstanding Designer of the Year in Chinese Design", "Excellent Design Figure in Chinese Design Leaders List", founder of Shanghai Pan Yue Architectural Design Office, "Tile Design China Tour" star recommendation officer Pan Yue, "Excellent Promotion of Chinese Interior Design" Wu Hao, winner of "Character" and "China Interior Design Outstanding Achievement Award", executive deputy director of the Environmental Art Institute of the Public Art Institute of China National Academy of Painting, and professor and doctoral supervisor of Xi'an Academy of Fine Arts, Xu Jun, national deputy general manager of Sohu Focus Home, Cheng Xiaoli, planner of "Tile Design China Tour", person in charge of Jinduo Design Park platform, planning and promotion director of Jinduo Ceramics, He Jianghua, Jinduo Ceramics Xi'an dealer (General Manager of Xi'an Jinduo Ceramics Flagship Store), Jinzhe Construction Engineering Co., Ltd. Chief designer Han Zhe and design director Yang Jiajing of 12-design design studio gathered together with hundreds of designer elites from Xi'an and across the country to share the feast of ceramic tile art, space design, and life aesthetics.Xu Jun and Cheng Xiaoli delivered speeches respectively, Wu Hao and Pan Yue delivered keynote speeches respectively. Pan Yue, Wu Hao, Han Zhe, Yang Jiajing, He Jianghua and Xu Jun jointly participated in the salon with the theme of "Perspective on the Times, Forward-looking Aesthetics".
Brother Chan, who was at the scene, could truly realize: Since the new coronavirus epidemic has not really passed, it is not easy for this event to attract such strong popularity. The charm of Jinduo Tile and "Tile China Tour" is not vulgar.
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“A person’s walking range is his world.” Xu Jun’s speech started with the famous saying of the famous poet Bei Dao, and then the topic turned to design, “Design is a journey that takes the traveler with him. Appreciate the scenery and experience the life of each city during the design journey.”
He said that the "Tile Design China Tour" is committed to finding and promoting a new generation of young design forces, focusing on the "Four Ones": one core - never stop pursuing a better life; one problem - being a designer Whether you are happy or not; a key - rediscovering the value of ceramic tiles; an expectation - design-driven, connecting you and me, and we look forward to more and more outstanding designers joining hands with the "Tile Design China Tour" to jointly use design to interpret the beauty of life.
Xu Jun delivers a speech
“Some people say that designers are a noble and spiritual profession; but I prefer to describe it this way: designers are supermen with design skills. They use design to write their own life chapters, empower different user needs, and decorate The beautiful dream of modern people also realizes their own life ideals and values." Cheng Xiaoli even took "Traveling with Design" as the title of her speech, and explained her philosophy on design profoundly and poetically.understanding and insights, and at the same time introduced the "Tile Design China Tour" and Jinduo Ceramics in a concise and comprehensive manner.
She believes that only when a good material meets a good designer can it become a good material in the space. Good works by designers also need to find good materials in order to give full play to good spatial thinking and design. Jinduo Ceramics is developing Organize and create this best possible fate. She does not deny that the "Tile Design China Tour" is a planned commercial campaign, but its significance goes far beyond that,"Looking at the work we did at each stop, the people we met, and the topics we communicated with, I prefer to regard the "Tile Design China Tour" as a public welfare activity full of humanistic sentiments. ”
Cheng Xiaoli’s speech
Brother Chan, who has participated in the "Tile Design China Tour" four times, can attest: at each stop, the star promoters and star lecturers will devote themselves to the speeches, sincerely and unreservedly sharing their professional experience, works and ideas and the confusion on the road of design growth are shared with every designer present, especially to provide mentor-like care and guidance to younger designers;Most designers believe that they have benefited from participating in the "Tile Design China Tour" Very shallow.
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“Tiles are the ones that can best communicate with designers. I have always had a deep relationship with ceramic tiles.Jinduo Ceramics gave me a new understanding of ceramic tiles. On the one hand, Jinduo Ceramics is engaged in the art of ceramic tiles; On the one hand, it continues to strengthen the linkage with designers, and on the other hand, it cultivates the germination of design for the future Chinese design community.” Wu Hao spoke highly of Jinduo Ceramics at the beginning of his speech.
Later, through a series of design cases, he explained his understanding of design in a simple and in-depth way, "Designers must correctly understand and understand the historical opportunities and challenges created by contemporary urban development and construction", "The design process should be rational and rigorous, not neglecting every detail in the design, and at the same time achieving coordination between details and the whole, rational understanding and control of ‘degree’ in space creation” and so on.
Wu Hao’s speech
One of Pan Yue’s speech topics was “Design Trends”. In this topic, he clearly put forward the point of view of "Design trends are hidden in life". He believes, “Life determines art, art determines fashion, and fashion affects design.Designers are the creators of design trends, not the creators of life. Using design to influence and transform life is what we pursue The ultimate goal", "Designers should take the initiative to compare the 'differences' in life" and "try to discover some 'beautiful' elements in life."
In addition, he also talked about two topics: "Learning to create a fitness space with the most commercial value" and "Color Trends". Taking the gym as an example, he believes that to create a fitness space with the most commercial value, three things must be achieved: first, business logic, current status of the gym consumer market, analysis of the gym market situation (problems and opportunities faced), and gym market positioning; second, design Thinking, the functional layout of the gym (reasonable functions, comfortable movement, unique recognition), and the aesthetic needs of the gym; the third is the designer’s personal opinion. A space without design is the most perfect. Running in a natural environment, Breathing the smell of the sea, doing stretching exercises, and doing yoga in a black forest, I think this is the best design environment.
Pan Yue’s speech
In the themed salon session, He Jianghua is a hypothetical client. Pan Yue, Wu Hao, Han Zhe, and Yang Jiajing respectively discuss how to introduce themselves to clients, what is a designer, what is a good designer, and if they could do it all over again. Will also chooseAnswer and communicate with these three questions about being a designer. Under the mobilization of the host Xu Jun, several guests made witty remarks, winning rounds of applause from the audience and giving satisfactory answers to the "customer" He Jianghua.
Theme Salon
What is even more commendable is that the "Tile Design China Tour·Xi'an Station" is not only full of humanistic feelings, but also very practical for marketing. During the dinner, Jinduo Ceramics announced the "Super Signing Gift" for designers and foremen, "The New Fashion Favorite - Jinduo Large Board Ordering Gift", "Best-Selling Product Courtesy Rules", and "Privileged Channels for Designers and Foremen" Other preferential policies have received positive responses from designers.
Brother Chan thinks: I have participated in the "Tile Design China Tour" four times, and each time I have had different experiences and gains. I deeply agree with the practice of traveling with design; if a layman in design can do this, the designer will definitely gain something. bigger.
At the end of writing, Brother Chan suddenly had an insight into the theme of "Tile Design China Tour·Xi'an Station" "New Land in the Ancient Capital, Born for Beauty". It not only means that Jinduo Ceramics set the location of this event in Xi'an, the ancient capital of thirteen dynasties, in order to make the design glow with new charm in the profound historical and cultural atmosphere; it also means that Jinduo Tile has gone through 27 years of development. Ceramic tile is a powerful old enterprise and big brand. It has become young and energetic again because of a series of big moves such as design.
Activity group photo
This is just like the evaluation of Sohu Focus Home, "Jinduo President Chen Zhijie has used a step-by-step 'new approach' and taken multiple measures to innovate and work hard, and bucked the trend in the industry to break through, not only exploring the way forward for the company itself, but also for the development of the industry. Road."
Event Highlights:
