Under the influence of the epidemic, the home furnishing market across the country is generally in trouble, and Hefei has also encountered this reality. However, since joining Oceano Smart Store in June 2020, the Hefei Feixi Smart Store team has bucked the trend and created excellent performance with an average monthly sales of over 100,000.
So, how did they find their way to wealth in the face of adversity?
Q1. What industry were you engaged in before? Why choose to join Oceano?
We used to be in the ceramic tile industry and have 10 years of experience in this industry. In the past, we made no-name ceramic tiles with very low prices, mainly targeting low-end customer groups. With the development of cities, people's living standards are getting better and better, and customers have higher and higher quality requirements for home decoration. It is becoming more and more difficult to make ceramic tiles from other brands and small brands, and many customers do not approve of them.
After a period of market research, I found that Oceano Ceramics' performance can still maintain annual growth despite the current poor market environment in Hefei. At the same time, I also identify with Oceano's products and brand. , so taking advantage of the opportunity of attracting investment in Oceano smart stores, I chose to join without hesitation.
Q2. What is the current operating status of the store?
It has been less than half a year since the store officially opened, with an area of about 150 square meters. During this period, through the policy support and product training of the head office, the business has been going well. The current average monthly sales is around 100,000.
Q3. Can you share with us your store sales experience?
For store operations, I think the most important thing is to keep up with the pace of the head office. The company will make a marketing activity plan every month based on the market situation and sales situation. Our store will organize sales skills according to the activity plan. When receiving customers, we will have something to say and content to say, so as to retain customers.
Secondly, we are deeply impressed by the three unique marketing tools of smart stores, Jukebao, 3D cloud and interactive large screens. Now we do community promotion, and Jukebao is an indispensable customer acquisition tool; after customers arrive at the store, we use interactive large screens to introduce products and solutions in detail, and use 3D cloud design to produce renderings as soon as possible when customers are interested. This approach is very damaging to customers.
Using the three major tools at the same time is much better than the traditional way of killing orders, and customers are not disgusted with it. They even think that our service is very user-friendly and is something that other brands do not have.
Q4. What do you think are the advantages of headquarters support?
First of all, the three major tools are very practical for smart stores and fill the gap in our smart doors.Problems include small store area, incomplete samples, and difficulty in acquiring customers.
On the other hand, the company organizes online and offline training from time to time, which strengthens our understanding of the Oceano brand and products, and makes us familiar with the selling points of many series of products, as well as our unique service system, which is also very practical. The sales skills training has made up for the shortcomings of not introducing it to customers when we sold off-brand bricks in the past.
In short, I very much support the relevant training organized by the company and hope to continue to have such learning opportunities in the future.
“When customers upgrade their consumption, they must follow the development of the market. Only by making the brand bigger will there be a future.” This is the management experience of the Hefei Feixi franchise store team.
The market is always changing, and the business model cannot remain static. While everyone always complains that the recession is getting worse year by year, Hefei Feixi Smart Store tells us with actual results that only by mastering new models and adopting new action strategies for the market can we take the initiative in market competition.
For more ceramic tiles, decoration details and space renderings, you can search for Oceano on Baidu.
(This article is provided by the enterprise)
