Art is a cultural expression of self-awakening; design is about breaking conventions and crafting new creative forces; and deconstruction represents the desire for reinvention. When design comes into life, it adds brilliant artistic color to life and gives art the soul of life.
On September 27, 2020, the launch ceremony of the "Deconstructing Art and Evolving Life" micro-documentary and the press conference of the joint space of Faenza International Design Masters were held grandly in Foshan. FAENZA, an international high-end art design lifestyle brand, joins hands with internationally renowned design forces to discover the design tracks hidden in daily life, allowing life to unleash unlimited imagination.
Dialogue with life and sing with art. This event is fortunate to invite a number of industry luminaries and senior media people to jointly explore the unique charm of cutting-edge design, trace the artistic thoughts of design thinkers, and witness the highlight moments of art and design!
▲Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group
Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, delivered a speech for this event. He said, "Design is for life. This time, the launch ceremony of the micro-documentary "Deconstructing Art Evolves Life" and the joint release of Faenza International Designers Yes, we use micro-documentary to record the designer’s thinking about design and the design creation process, hoping to restore the true nature of design through deconstructive art and show users’ thinking about life. ”
The micro-documentary "Deconstructing Art and Evolving Life" was officially released under the witness of group leaders, guests, designers and media friends! The smooth release of this micro-documentary would not have been possible without the exclusive support of Faenza. FAENZA has always adhered to the brand proposition of "half art, half life" and is committed to leading an international artistic home lifestyle and creating a global brand with strength and influence. The cooperation between the two parties can be said to complement each other, and at today's event, we will also jointly announce FAENZA and international design mastersThe mystery of the joint space created.
The first video "Deconstructing Art and Evolving Life - Minimalism under the Fault"
▲Forbes China's most influential industrial designer Yang Mingjie
The first film at the event, "Deconstructing Art Evolving Life - Minimalism under the Fault", uses interviews and documentary follow-up to show the story of Chinese design master Yang Mingjie from the three dimensions of minimalist spirit, return to one's heart and designer's mission. It truly records his thoughts on design and life, and his interpretation of art and life.
At the event, Yang Mingjie also delivered a speech on "Design in the Digital Age: The More Virtual, the More Real". He believes that design, no matter what era it is in, should solve the relationship between people and people, people and things, people and nature, and people and society. They should be friendly to each other rather than antagonistic.
▲"Bathroom, a secret place full of bubbles and fantasy" Space display, designer: Yang Mingjie
As the first guest to shoot the micro-documentary "Deconstructing Art Evolution Life", Yang Mingjie and FAENZA created a joint space - "Bathroom, a secret self-place full of bubbles and fantasy", which is also exploring space and "self" relationship.
"Deconstructing Art and Evolving Life-The Waves"
▲LKDN Founder Leonid Krykhtin
Videos from "Surfer" and &ld"Zen" entrepreneurs' two perspectives show architectural designer Leonid Krykhtin's growth mindset, thoughts on design and life, and interpretation of art and life.
Leonid, who is far away in the UK, cannot arrive at the scene to communicate with everyone face to face due to the epidemic. Through the video, he thanked FAENZA for the invitation and blessing for the event, and explained the design ideas of the joint space "THE FOREST" created with FAENZA.
▲"THE FOREST" space display, designer: Leonid Krykhtin
The spatial image of "THE FOREST" comes from the bamboo forest in China. The impression of bamboo combines the three purest forms of expression in nature: erosion, wind and breath. Combining the Italian design aesthetics and humanistic atmosphere contained in FAENZA, nature and human culture are integrated. Leonid Krykhtin, a designer who once worked for Zaha Hadid Architects, always stimulates people's keen senses of nature and culture.
▲LKDN Senior Architect Mario Ferrarello
As the representative of Leonid, Mario Ferrarello shared many design concepts about Leonid and LKDN Studio at the scene.
Listen to experts’ sharing and explore the way of creation
In addition to the launch of the micro-documentary, the press conference also invited a number of well-known figures in the design circle to come on stage to share their creative thoughts and experiences on jointly creating a joint space with FAENZA, and to analyze the mental journey behind the design.
▲Kelvin Goh, founder of Singapore design company Blakk
▲"The Cirkle" space display
The core design idea of "The Cirkle", a joint space collaborated by Blakk and FAENZA, is "opposition". Through the pair of "square" and "circle" design forms full of artistic tension; using the two colors of emerald green and coral orange, this set of opposite and colliding form relationships illustrates the overlapping of calmness and harmony, personality and vitality. Emotions, combined with FAENZA's delicate, exquisite and comfortable lifestyle, reshape people's beautiful imagination of art and life.
▲Simon Du, general manager of Yise Architectural Design Company< /span>
▲"Oltremare" space display, designer: Emiliano Onesti
The joint space "Oltremare" created by the famous Italian architectural designer Emiliano Onesti combines the two core elements of "Blue Mikonos and Orange Hermès" to convey the artistic impression of Mykonos Island in Greece. The overall design uses blue glass and reflective metal plates to create a fashionable and calm blue texture. It adds elegant and casual modern minimalist elements to the Italian gene of FAENZA's elegant art, making people feel as if they are intoxicated.Ocean, quiet and pure.
Aesthetic quality has been upgraded again, leading the new trend in the industry toward high-end
In this event, FAENZA, a brand that adheres to the ingenuity of high-quality home furnishings and combines practicality and aesthetics, has successively cooperated with Wuman·Yeshe High-end Design Hotel and the Rieter Design Award Organizing Committee Hundred Schools Procurement The alliance held a strategic cooperation signing ceremony.
Wu Slow·Yeshe high-end design hotel is an "Internet celebrity hotel" that integrates multiple experiences such as art, privacy, and high quality. It is positioned as an elegant and luxurious "Internet celebrity hotel" and targets the elegant and luxurious high-net-worth crowd. The current average room price is 5,000 yuan/room. . FAENZA is one of the first batch of international high-end art design lifestyle brands to enter the hotel, and its co-branded bathroom space created by its co-designers is highly anticipated for its completion in the Wuman·Yeshe high-end design hotel.
The Rieter Design Award is a global college campus design competition sponsored by the Northern International University Alliance and established by Shanghai Rieter School and Imagination Media. The organizing committee established a Hundred School Purchasing Alliance in 2019 to win the competition from hundreds of colleges and universities. Joint Procurement Services. As the first strategic partner of the international high-end art lifestyle brand FAENZA, it has entered the 100-school purchasing alliance system. It is expected that FAENZA Intelligent Public Space Research Institute will bring more intelligent and artistically beautiful bathroom spaces to more schools.
▲FAENZA & Wuman·Yeshe High-end Design Hotel Signing Ceremony
▲FAENZA Intelligent Public Space Research Institute & Rieter Design Award Organizing Committee 100 School Purchasing Alliance Signing Ceremony
Conclusion:
In 2020, the FAENZA brand will be upgraded, adhering to the brand concept of "half art, half life", to provide products and services that integrate art and life, and lead an international artistic home lifestyle. FAENZA, with its unique brand culture and high-quality artistic production,Live Exploration, exclusively supports the micro-documentary "Deconstructing Art, Evolving Life", and collaborates with many international designers to create an art co-branded space. Let us witness the bloom of art from FAENZA!
(This article is provided by the enterprise)
