Industry News
The overall Buddhist pottery price index rose again in October and the market was running smoothly
In October 2020, the Foshan ceramic price index reported 90.69 points (87.32 points in September), a month-on-month increase of 3.86%, and a year-on-year increase of 2.12%. The architectural ceramics series index reported 89.06 points (85.14 points in September), a month-on-month increase of 4.60%, and a year-on-year increase of 3.94%; the sanitary ceramics series index reported 100.44 points (100.45 points in September), a month-on-month decrease of 0.01%, a year-on-year increase A decrease of 6.65%.
In October, affected by the traditional promotion season, the trading market for Foshan ceramic products picked up. The overall Foshan ceramic price index and the architectural ceramics series index both increased. The sanitary ceramics series index fell slightly. Each category index increased more. The overall market Markets stabilize.
Source: Foshan China Ceramic City Group
Spoilers for the first Haute Couture Exhibition are here - professional, focused, and more practical!
From December 4th to 6th, the 2020 Guangzhou International High-end Customized Lifestyle Exhibition will be held in Area C of the Canton Fair Complex. It is reported that this is the first haute couture exhibition, with the core theme of "more high-end because of professionalism". The exhibition will set up an "International Haute Couture Design Material Selection Pavilion", an "International Haute Couture Design Lifestyle Pavilion" and an "International Haute Couture Smart Lifestyle Pavilion". , "Made in Chengdu Haute Couture Theme Pavilion", more than 300 global haute couture companies and suppliers display new and star products here, further highlighting the "professional" and "comprehensive" nature of the haute couture exhibition."face". The three-day haute couture exhibition will also focus on the theme of "more high-end because of professionalism", and jointly create 20+ theme exhibitions and landing activities with domestic and foreign institutions and media.
According to reports, brands such as Dongwei Slate (Booth: No. 16.2-13, Area C, Canton Fair Complex) and Xinmingzhu Slate (Booth: No. 15.1, Area C, Canton Fair Complex) will appear at the exhibition.
Source: China Construction Expo
The 2020 Annual Meeting and Standards Review Meeting of the Standardization Technical Committee of the China Building and Sanitary Ceramics Association was successfully held
On November 11, the 2020 Annual Meeting and Standards Review Meeting of the Standardization Technical Committee of the China Building and Sanitary Ceramics Association was successfully held in Yongchuan, Chongqing. At the meeting, the work arrangements for next year's quality grading evaluation were announced; at the same time, five standards of "Kitchen and Bathroom Spray Gun", "Filter Shower", "Flow Regulator", "Electric Heating Faucet" and "Siphon Toilet" were organized. Deliberation and research work on "Smart Toilet Deodorization Device"; organized seminars on "Outdoor Ceramic Thick Bricks", "Crystalline Corundum Polycrystalline Plate" and "Air Purification Functional Ceramic Brick Additive Materials" and "Ceramic Digital Glaze" and the launch meeting of "Architectural Glazed Products". Each standard-setting unit introduced in detail the background of standard formulation, the content and characteristics of the standard, the handling of feedback opinions, and progress plan nodes. Participating experts and business representatives discussed the report content and standard details.
Source: China Building and Sanitary Ceramics Association
In the first nine months of 2020, my country’s ceramic tile exports were 434 million m², with an export value of US$2.817 billion
We learned from the National Bureau of Statistics and China Building Materials Federation that from January to September 2020, my country's cumulative exports of building sanitary ceramics were 9.0008 million tons, with a cumulative export value of 8.701 billion U.S. dollars; a cumulative import of 122,400 tons, with a cumulative import value of 192 million U.S. dollars Dollar.
Among architectural ceramics, the cumulative exports of ceramic tiles in the first nine months were 434 millionm², with a cumulative export volume of US$2.817 billion; ceramic mosaics have a cumulative export volume of 3868,756 m², with a cumulative export volume of US$53.188 million. Among ceramic tiles, the cumulative exports of ceramic tiles are 90136754m², with a cumulative export value of 336.855 million US dollars; the cumulative exports of porcelain tiles are 222306430m², with a cumulative export value of 1304.786 million US dollars; the cumulative exports of facing ceramics are 924443m², with a cumulative export value of 9.153 million US dollars; stoneware, fine The cumulative export of stoneware and stoneware bricks is 120,807,818 m², with a cumulative export value of US$1,165,529,000.
Source: Zhongtao Home Furnishing Network
Producing area information
Survey and statistics of ceramic tile production capacity in Heilongjiang and Jilin provinces
The ceramics industry in Heilongjiang Province is mainly concentrated in Yi'an Economic Development Zone, Yi'an County, Qiqihar City. There are currently 5 ceramic construction companies with 7 production lines, with a daily production capacity of 97,100 square meters and 816 employees. Currently, 3 lines are in normal production. Among the main products, there are 2 porcelain tile lines with a daily production capacity of 60,000 square meters; 1 glazed tile line with a daily production capacity of 30,000 square meters; 2 square tile lines with a daily production capacity of 6,000 square meters; 2 exterior wall tile lines with a daily production capacity of 0.6 million square meters 0.11 million square meters.
The ceramics industry in Jilin Province is declining at an accelerated pace. Research data shows that there are currently only 3 ceramic tile production companies in Jilin Province, with 5 lines built. During the normal production season, only 1 line is in normal production. Huadian Haokui Ceramics, which was still selling and operating normally during the "Long March of the Ceramic Industry" in 2017, has now completely gone bankrupt; Jilin Yatai Tile Industry, a leading enterprise in the production of ceramic tiles, has changed its name to Huadian Hantile Technology Co., Ltd. After that, it is still in a state of suspension and waiting to be reopened, and the actual number of employees in Jilin's construction and ceramics enterprises is less than 100.
Source: Ceramic Information
Continuous warning! The production capacity of Jiajiang ceramic production line has been reduced by 30%; all ceramic companies in this county have stopped production
Due to the yellow weather warning for heavy pollution in Sichuan Province, according to the "Leshan City PollutionNotice of the Office of the Leading Group for the Prevention and Control of Pollution on the launch of the yellow early warning for heavily polluted weather at 0:00 on November 10 (Le Pollution Prevention and Control Office [2020] No. 53) and the specific requirements of the County Ecology and Environment Bureau, at 11 a.m. on November 10 At 7 p.m., the drying tower of the Jiajiang County ceramic production line stopped production. On November 12, affected by the heavy pollution weather warning, the drying tower of the Jiajiang ceramic production line stopped production for 8 hours during the day. The warning response measures continued to be implemented. According to business sources, due to the early warning measures, all four production lines of two ceramic companies in Jingyan County, Leshan City were shut down yesterday.
The person in charge of the production department of a large ceramic company in Jiajiang said that during the two days of production suspension, the powder production capacity was reduced by 1/3, and the production line was also forced to reduce the corresponding production capacity by about 30%. Due to insufficient single-line production capacity, ceramic tile production costs have increased accordingly, and the profits of products produced in these two days have been severely compressed. Coupled with the impact of rising natural gas prices, there is now no profit or even a slight loss. Although the overall price of ceramic tiles in the production areas has not increased in the past two days, some ceramic tiles have begun to be out of stock.
Source: Taoshang Media
Hebei: 16 ceramic companies have withdrawn, with an average single-line daily production capacity of up to 30,000 square meters and 7 lines. To be built
Data show that Hebei currently has 36 ceramic tile production companies, 57 various ceramic tile production lines, and a daily production capacity of 1.651 million square meters (excluding foamed ceramics). There are 9 ancient building tile production companies, 15 production lines, and a daily production capacity of 1.651 million square meters. 750,000 pieces, and 7 production lines are planned to be built in the province. Hebei's architectural ceramics companies are mainly concentrated in Gaoyi County and Zanhuang County in Shijiazhuang City. There are also scattered companies in Handan, Baoding, Cangzhou, Qinhuangdao and other places. Gaoyi County has 17 ceramic tile production companies and 24 ceramic tile production lines, with a total daily production capacity of 714,000 square meters; Zanhuang County currently has 7 ceramic construction companies, 12 ceramic tile production lines, and a daily ceramic tile production of 552,000 square meters; Handan Yongnian District, Xingtai Shahe City There are 4 ceramic construction companies, with 10 ceramic tile production lines built, with a daily output of 225,000 square meters of ceramic tiles.
In the past three years, Hebei's architectural ceramics have shown an overall downward trend; compared with 2017, a total of 16 ceramic tile companies in Hebei have withdrawn, and there are currently 36 ceramic tile manufacturers in production; 16 ceramic tile production lines have been reduced, and daily production capacity has been reduced by 152,000 square meters.
Terminal information
Easy Home’s third battle with “Double 11” “Digitalization” has become a secret weapon
Facing the "Double 11" for the third time, Juran Home comes up with new tricks. As of 17:08 on November 11, 2020, the cumulative new retail sales of Easyhome's "Double 11" exceeded 12 billion yuan, once again shocking the industry by completing the scheduled target 7 hours ahead of schedule.
The secret weapon of Juran House to achieve this achievement is "digitization". During the "Double 11" period, Easyhome teamed up with more than ten home furnishing companies such as Jiumu Bathroom, Marco Polo Ceramics, and Nature Flooring to attract online consumers through various methods such as celebrity support, celebrity platforms, design sharing, and welfare broadcasts. to offline. The unified marketing themes, unified marketing rules, and unified execution rhythm formulated by Easyhome help home furnishing brands find the right direction for their efforts, and also allow consumers with home improvement needs to obtain various preferential policies simply and clearly.
According to Dong Yi, General Manager of New Retail of Tmall’s Home Decoration Division, during this “Double 11” event, Alibaba is expected to gather 5 million UV “localized” traffic and integrate industry venues and search results on the Tmall platform. Traffic matrix resources such as engines, marketing advertisements, etc., at the same time, strengthen the exposure of the Easyhome brand in the resource position. With the support of "Alibaba Core", Easyhome has successfully implemented a new retail model and completed digital transformation.
Source: Beijing Business Daily Home Furnishing News
Corporate/Brand Information
The lighting ceremony of kiln #5 in Xiejin Enterprise Zhaoqing Production Base was a complete success
On the morning of November 12, the lighting ceremony of kiln #5 of Xiejin Enterprise’s Zhaoqing production base was grandly held in Xiejin Zhaoqing factory. Xiejin Enterprise Chairman Wang Jiawei, General Manager Wang Huihuang, Deputy General Manager Qian Wei, KeYang Xuexian, general manager of Da Manufacturing, and other leading guests came to the scene and jointly ignited the vigorous development of Xiejin Enterprises.
The ignition of kiln #5 in Xiejin Enterprise's "Zhaoqing" production base marks that Xiejin Enterprise's production strength has reached a new level. The new automated continuous ball mill, Keda full-line intelligent manufacturing equipment, etc., allow Xiejin Zhaoqing production base to further realize fully intelligent, automated and efficient production, which will help further reduce Xiejin Enterprise’s production costs and improve Xiejin Enterprise’s product system Diversification and production capabilities inject stronger production supply into enterprise development and terminal competition.
Source: Xiejin Ceramics
Another winning bid! New Jincheng Group won the bid for Aohai Real Estate
Since this year, following the cooperation with Zhongnan Land, Zhongcheng Alliance, Golden Eagle Group, Yurun Group, Baoji Group, etc., New Jincheng Group has once again relied on its strong quality and service strength to stand out in the fierce competition and successfully Won the bid for the 2020-2022 Aohai Real Estate ceramic tile centralized procurement strategic cooperation.
In recent years, New Jincheng Group has continuously strengthened the investment and construction of strategic engineering channels. By continuously increasing the construction and investment of production strength, it has strengthened its scientific research strength and improved the comprehensive advantages of production and products. Under the new domestic and international dual circulation pattern, new consumption has unleashed unlimited potential. New Jincheng Group (Shengbaolong Ceramics Brand) continues to enhance its core competitiveness in the engineering market with more advantageous comprehensive infrastructure and professional services, and has the courage to seize opportunities to build a quality life together with high-quality real estate companies.
Source: New Jincheng Group
Exploring Double Eleven | The live broadcast of Guangdong Lion Ceramics’ new exhibition hall concluded successfully!
At 15:00 on November 11, the "Double Eleven" Lion Ceramics annual Double Eleven promotion online live broadcast event was officially launched in Foshan, Guangdong, China Ceramics Headquarters. With the full efforts of the marketing department of Lion Ceramics Marketing Company With tracking and assistance, the number of people online during the live broadcast exceeded 25,700, and the number of live broadcast orders finally exceeded the previous record.The record fully demonstrates the strong online sales strength of the national brand Lion Ceramics!
The day's live broadcast was provided by the famous host Huang Baijing of Guangdong Radio and Television Station and the reception consultant of Guangdong Lion Ceramics Headquarters, who gave professional and detailed real-time explanations, leading the live broadcast audience to re-understand Lion Ceramics' unique deconstruction of urban home decoration trends in the new era. At the event, there were not only millions of red envelopes and subsidies, but also discounts and benefits at freezing prices, allowing the majority of Lion Ceramics owners to explore the new Lion Ceramics exhibition hall and create a more beautiful home without leaving home!
In this "live broadcast", Lion Tile explores a new marketing form, launches a comprehensive and innovative shopping scene and shopping experience with an immersive experience scene-based live broadcast mode, and leads the "new marketing trend" in the ceramic tile industry.
Source: Lion Tile
Winning the double crown on Double 11, Dongpeng Ceramics’ new retail 2.0 dimensionality battle accelerated again
Following the "double championship" of 618, on November 11, Dongpeng once again won the first place in the sales volume list of Tmall and JD.com dual-platform ceramic tile category brands. New retail GMV increased by 162% year-on-year, order volume increased by 43% year-on-year, and offline participating store coverage increased by 15%.
Double 11 this year, Dongpeng New Retail not only builds global operations, but also strengthens localized operations. Following the Tmall platform's "light store" and "shopping in the same city" gameplay, we built a private domain "retention" volume pool, opened intra-city shopping in 127 cities, and launched 1,033 light stores. Through "local activities + ultimate products + special services "To achieve accurate matching of localized potential customers.
In terms of traffic coverage, in addition to the normalized WeChat Weibo, Douyin short videos, Xiaohongshu planting and information flow delivery, Dongpeng has also invited domestic design master Xie Zhiming to attend the live broadcast. Strong interaction with consumers on home decoration space aesthetics and pain points. In terms of preferential policies, in addition to buy 2 get 1 free for large slabs, whole-house package of healthy ceramic tiles for 8888 yuan, 50% off popular products and other unconventional discounts, Dongpeng has upgraded the free paving pilot service for the first time, which has received a lot of praise from customers. Dongpeng new retail links three major online trendsIt launched a global layout on its shopping mall platform and stores across the country, and at the same time directly hit the minds of consumers through a series of upgraded discounts, products, and services. It fought a good battle and brought consumers a "2.0 Comprehensive Speed Up" Double Eleven.
Source: Dongpeng Ceramics
