When Internet+ is linked to traditional industries, the Industrial Internet is driving the manufacturing industry to enter the smart manufacturing track. Under the wave of digitalization, networking and intelligence, Mona Lisa innovates and subverts the traditional manufacturing model with the technological revolution led by the new generation of information technology. And at the "New Intelligent Manufacturing·New Momentum·New Blue Ocean" Foshan Digital Economy Summit and Brand Foshan Awarding Ceremony held on December 23, Mona Lisa's digital journey became a demonstration case of Foshan's brand transformation and upgrading. At the scene exhibit.
At the same time, Mona Lisa was listed as the "2020 Foshan Online Consumers' Favorite Brand" and the "2020 Foshan Digital Upgrade Benchmark Enterprise Brand", becoming a model brand of Foshan's "Internet +".
One of the manifestations of Mona Lisa’s embrace of digitalization is the construction of an intelligent manufacturing big data center. In the Mona Lisa production base, there is a Mona Lisa Intelligent Manufacturing Big Data Center. The big data management system runs through the entire production process. Advanced equipment and technology are introduced to achieve highly automated production. Enterprise internal control standards that are stricter than national standards are implemented to achieve Green production with ultra-low emission of pollutants and zero emission of waste residue and waste water is an "artistic, green and intelligent" benchmark production base created by Mona Lisa through deep integration with the industrial Internet.
In addition, under the wave of digitalization in 2020, Mona Lisa, in addition to its original offline precision marketing, has made full use of online platforms such as Tmall, JD.com, Douyin, Juran, Red Star, and the group membership platform , comprehensively carry out various online activities such as live broadcasts, and the application of tools such as smart store terminal promotion systems and design cloud platforms has been further improved to provide consumers with personalized application design services and effectively improve terminal marketing levels and brand awareness, etc. Provide consumers with a good user experience.
At the same time, through market analysis using digital tools, Mona Lisa further develops and innovates, improves its industrial design level, adjusts its product structure in a timely manner, and timely optimizes, adjusts and supplements R&D for new products that have received good market feedback. new products, increase the proportion of large-sized products and new products, and effectively drive the sales of other products, provide reliable product guarantees for sales, effectively enhance the enthusiasm and competitiveness of terminal store renovation and upgrading, and form a good support for the company's performance growth.
