As time goes by, there are only 5 days left before the opening of the 36th Foshan Ceramics Expo. I believe that everyone has learned a lot about the excitement of this Ceramics Expo by reading the previous two issues of China Ceramics Network’s "202 Spring Foshan Ceramics Expo Preview Special". Today is the third and final issue of the preview feature. Zhongtaojun brings you the "big events of the Ceramics Expo" of 13 brands.
Get in the car and see if there are any brands you want to know about!
Guanxingwang Ceramics
Signed the first spokesperson and released new products of the "Lan" series
At this Foshan Ceramics Expo, Guanxingwang Ceramics will once again make a big move and will soon sign its first brand spokesperson! TA is the women's volleyball world champion and well-known writer Zhao Ruirui. Guanxingwang Ceramics × Zhao Ruirui, one is a ceramic tile brand that puts quality first and adheres to originality, and the other is a hero on the field and an esthetician in life. What kind of brilliant sparks will be created by the powerful combination of the two? Let’s look forward to it together!
In addition to signing spokespersons, Guanxingwang will also hold a new product launch conference and launch the new fashion product "Lan" series. According to reports, the "Lan" series of matte tiles is inspired by the changing colors and shadows of the "Aurora", blending the gorgeous and changing colors of the aurora with the starlight in the vast universe, and restoring it to the brick surface to the extreme; through 3D precision carving technology , making the concave and convex texture of the brick surface extremely fine, enhancing the tactile and visual experience of the detailed texture of the brick surface; using 12-channel high-definition digital inkjet technology and original star diamond ink technology to form an elegant and mysterious shimmering experience of 12-15° .
Guanxingwang "Lan" series new products
Melchi Slate
Officially released brand image and development strategy
From April 18th to 21st, Mona Lisa-Green House Construction Technology will enter the 36th Foshan Ceramics Expo to comprehensively display the Mona Lisa Group's high-end slate brand - Melchi.
Among them, on the afternoon of the 18th, the China Building Standards Design Institute, MongoliaThe "China Slate Application Summit Forum and Melchi Brand Strategy Press Conference" co-organized by Nalisa and Green House Construction Technology will be held grandly on the 3rd floor of the Ceramic Theater of China Ceramics Headquarters. With the theme of "Redefining Architectural Slate", this event will invite industry association leaders, experts in the field of prefabricated construction, industry celebrities, authoritative media, etc. to jointly focus on the trends and cutting-edge application technologies of the slate industry. By then, the brand image and development strategy of Melchi, the high-end slate brand of Mona Lisa Group, will be officially released.
One Smart Choice
Create the industry's first new exhibition hall with "man and nature" architectural concept
From April 15th to 16th, "Together, Create the Future - 2021 No. 1 Intelligent Choice Brand Summit and Exhibition Hall Opening Ceremony" will be held as scheduled. At that time, the industry's first new exhibition hall with "Man and Nature" architectural concept - —The new global marketing center No. 1 will make its grand debut.
It is reported that the marketing center covers an area of about 1,800 square meters and was designed by Li Dongcan, the founder of Taiwan No. 9 Design Group. It adopts the dual concepts of "architectural design concept" and "consumption scene design", with "water surrounded by stone shadows among the woods" ", people among the shadows of trees and mountains" is the starting point, and the situational immersive display based on the concept of "people and nature" realizes the link between the two-dimensional display of flat tiles and the three-dimensional scene. Combining aesthetics and functional display, as well as audio-visual appreciation of the multi-dimensional intersection of nature, art, and culture, the No. 1 Smart Selection New Exhibition Hall will become a communication link to convey the value of ceramic tiles, life scenes, and humanistic warmth to the public.
A sneak peek of the new Global Marketing Center of One Smart Selection
Bode Enterprise
2021 Dealer Annual Meeting and Spring New Product Ordering Fair
April 16,“Changing the Situation and Solving the New Situation" - the 2021 Bode Dealers Annual Meeting and Spring New Product Order Fair will be held grandly in Foshan. The annual meeting will focus on the theme of "Changing the Situation and Solving the New Situation", combined with the new situation and new development of the industry, and clarify The development strategy and marketing plan of Bode Enterprises in 2021 were also specially invited to this annual meeting. Miao Bin, President of the China Building and Sanitary Ceramics Association, and Jing Yue, chief consultant of Guangzhou Zhicheng Enterprise Management Consulting Co., Ltd., empowered Bode from multiple dimensions. Help Bode enterprises to move forward steadily in the new journey
It is worth noting that Bode will join hands with outstanding dealer representatives from all over the country to jointly launch Bode's "Spring Rain Plan". It is reported that Bode's "Spring Rain Plan" focuses on brand, marketing, channels, services, etc. to help terminal stores improve profitability. At the same time, Bode will also hold a spring new product ordering fair. Many new products and high-looking new exhibition halls are waiting for your on-site tasting, so stay tuned.
Strong brand ceramic tiles
Three major moves, punch hard
In order to cope with the complex industry market in 2021, Qiangpai Ceramics has strongly planned three major brand actions, which will be announced one after another during the 36th Foshan Ceramics Expo.
First, the brand was upgraded and refreshed, and a new VI image was launched. In order to cater to the changes in user aesthetics and better express the brand attitude of Qiangpai, Qiangpai officially launched a new VI image in 2021. From now on, Qiang Brand will continue to innovate and bring younger and more dynamic products and experiences to consumers.
Second, it was featured in the CCTV advertisement, an authoritative media. In 2021, Qianpai will increase its cooperation with mainstream media and carry out precise advertising. On April 18, Qiang Brand was featured in the CCTV advertisement of the authoritative media and will be jointly broadcast on the three major channels of CCTV1, CCTV7 and CCTV15.
Third, the new products of the strong brand slate series are officially launched. As a new species that breaks application boundaries in the building materials industry, slate has a wide range of applications and huge market development potential. Qiangpai seized the market opportunity and took advantage of the situation to launch the [Qiangpai Slate] series. On April 18th, Qiang brand slate officially debuted, with strong fans, we sincerely invite you to taste it!
Laideli Ceramics
New product release and brand super IP
In 2021, Laideli made a strong attack and upgraded its production base. The No. 6 wide-body intelligent kiln was successfully put into production after the third large slate intelligent production line, and it invested heavily in the headquarters exhibition hall.Carry out upgrades to rejuvenate the brand and open the Quanyan era with a new attitude.
During the 36th Foshan Ceramics Expo, Laideli will simultaneously launch the Starlight series of stone slabs, covering two specifications of 750×1500mm and 900×1800mm, which will enhance the product dimension in terms of touch, texture, color and texture. It uses imported expensive crystal flash crystal dry particles and intelligent control technology to form different crystal flash effects on the surface as the light changes. In addition, Laideli will also simultaneously launch super IP with strong brand personality to achieve youthful marketing out of the circle.
Zhuoyuan Brand
"Stone Tile" new product release + "Stone Tile Fashion Hall" launched
The trend of rock slabs has undoubtedly given new life to ceramic tiles. In 2021, Zhuoyuan brand stands at the forefront of the trend and comprehensively upgrades the product strategy of "rock slabs and ceramic tiles".
On April 23, Zhuoyuan Brand will grandly hold a slate and tile brand strategy upgrade summit with the theme of "Rock Change. Face Change" at the Foshan Hilton Hotel. By then, the core leaders of the Zhuoyuan brand will clarify the brand development strategic plan for 2021 based on new industry trends. In addition, Zhuoyuan brand started from the performance of slate and ceramic tile products, used the hard-core quality of "rock" to improve its brand strength, simultaneously released a series of new products of "slate tiles", and held a launching ceremony for the "Slate and Ceramics Fashion Hall" to use the new brand Product strategy, new exhibition hall image, product space aesthetic creation and other dimensions revealed the new standard of Zhuoyuan brand blueprint.
Zhuoyuan slate tiles
Samit Tiles
Start a treasure hunt in the exhibition hall
Samit starts flirting!
Can’t believe it? Different from the ordinary displays in other exhibition halls of the Foshan Ceramics Expo, at this Foshan Ceramics Expo, Samit will specially provide visitors with a fun and interesting treasure hunt game in the Unbounded Experience Hall of the headquarters exhibition hall. Visitors can follow the map to find 11 treasures hidden in the exhibition hall. The naughty mascot Sam will take on different appearances and play hide-and-seek with the visitors, bringing different surprises. It's time to show off your real skills! While hunting for treasure,Understand the product trends of the entire industry and receive exquisite gifts. Come to the Tao Expo and experience it together at the Summit Unbounded Experience Hall!
VIRG CASA 琟琟 Home
Live online slate new product launch conference
On the evening of April 17, VIRG CASA, the "creator of the whole slate home furnishing project", will release new products through an online live broadcast on Douyin APP, and will launch a new slate product with a specification of 800×2600mm. Previously, VIRG CASA introduced original European imported products "VIEW Slate" and "V-NEX Slate", which were favored by high-end consumers as soon as they were launched. As the first high-end cross-border customized home furnishing brand in the ceramic tile industry, VIRG CASA has been conducting in-depth cooperation with four well-known European ceramic tile manufacturers all year round. The ceramic tiles and slate products are mainly Italian originals and Chinese creations, and meet the needs of high-end designers in selecting materials. At the same time, we have successively added hot-quality products to further expand the high-end market segment.
90° Home
Hold brand strategy summit and new product launch conference
Since the brand strategy upgrade in 2019, 90° Home has deeply integrated ceramic tiles with cabinets and wardrobes in an original model, breaking through the constraints of the market environment and gaining high recognition from terminals and the market. In 2021, 90° Home will continue to develop products and channels to further deepen the big home strategy, and plans to hold an "original and win-win" brand strategy summit and new product launch conference on April 16. At that time, 90° Home Furnishing will launch dozens of ceramic tiles and customized new products, integrating across borders, blooming with splendor and bursting with new impetus.
Hengfu Ceramics
New products of Hengyan series rock slabs are released
Recently, Hengfu Ceramics has made a strong move into the field of rock slabs and launched the Hengyan series of rock slabs. It is reported that this series of products was jointly developed by Hengfu's chief designer and well-known foreign designers. The embryo body is made of 60-degree ultra-white material, and the upgraded dry grain polishing 2.0 technology is used to make the brick surface texture more realistic and the feel more delicate. The surface layer is added The innovative crystal brick technology makes the brick surface look like the stars shining in the night sky, making it durable and attractive. From April 18th to 21st, Hengfu Ceramics sincerely invites all exhibitors to taste it together.
Vero Eco Brick
The new science and technology ecology museum will be unveiled soon
On April 15th and 16th, Vero's headquarters will hold the "Win-win New Ecosystem - 2021 Vero Brand Summit and Exhibition Hall Opening Ceremony", at which time the new technology ecology pavilion built by Vero with heavy investment will be unveiled for the first time.
The design of the Vero Ecological Science and Technology Museum is inspired by the "big banyan tree at the entrance of the village". The design takes the "green, ecological" style as the main line, injecting the emotions of home, not focusing on store style, and creating a comfortable space where people, nature and products are perfectly integrated. Home space. According to reports, before the design, Vero designers also found the original exhibition hall design sketch, found the original design intention, upgraded and reorganized it while maintaining the tonality of the brand's green ecology, and at the same time collected outstanding design concepts from all over the world. , draw inspiration from it. In the end, with the ecological forest as the main line and the design starting from three different stages of rebirth, gestation and growth, the Vero Science and Technology Ecological Pavilion was born.
Romantic tiles
Launched 7 types of 800×2600mm infinitely connected rock slabs
During this Foshan Ceramics Expo, Romantic will launch 7 types of 800×2600×6.5mm infinitely connected rock slabs, with a single area of 2.08㎡, a pattern design of one stone and 4 sides, and can be spliced up to 8.32㎡ to achieve The spaces are not repeated. The inspiration for this new slate product comes from nature, and the design language is more concise and direct. Whether it is the texture and color design of peony, light blue, light brown, or autumn, or the specifications that are most suitable for wall mounting nowadays, they are all attractive. The highlight of the eyes.
On April 18, the 36th Foshan Ceramics Expo will be grandly opened at the Foshan China Ceramics City Exhibition Hall, China Ceramics Headquarters Exhibition Hall, and Foshan International Convention and Exhibition Center Exhibition Hall. Please pay attention to the official WeChat public account, video account, Douyin and all-media platforms of China Ceramics Network. China Ceramics will follow and report the whole process.
