On April 25, the "Renewal" 2021 Wholesale Category Festival kicked off. This category festival has been included in the "National Consumption Promotion Month" series of activities, organized by the Ministry of Commerce, the National Development and Reform Commission, Industry and Information Technology Sponsored by the Ministry of Chemical Industry, the Ministry of Agriculture and Rural Affairs, the Ministry of Culture and Tourism, and the State Administration for Market Regulation, hosted by China (Zibo) Ceramics Headquarters and Customized Industrial Base, China Council for the Promotion of International Trade Zibo Municipal Committee, Zibo Traditional Industry Development Center, Shandong Provincial Construction It is supported by the Sanitary Ceramics Industry Association and co-organized by Dolomite Ceramics, Duopinmao Smart Home, Jianuo Enterprise, Jinka Enterprise, Jingqili Ceramics, Lulu Ceramics, Ouchuang Yansu, Xiangmao Enterprise, and Xiaobee Ceramics. High-quality dealers, designers, and property companies from Shandong, Hebei, Henan, Beijing and other places came to the site to participate in this event.
Event opening with multi-party support
▲Mr. Tang’s welcome speech
At the beginning of the event, Ms. Tang Jieming, assistant to the president of China Ceramics City Group and general manager of operations of China Ceramics Headquarters, delivered a welcome speech. She said that China (Zibo) Ceramics Headquarters and Customized Industry Base is driven by commercial operations, introducing Foshan’s mature concepts and rich channels into Zibo, building a north-south interactive trade platform and a professional exhibition operation platform, and has gradually developed into a northern The largest gathering place for brand owners. As a spring purchasing event focusing on new products, the Category Festival hopes to build an accurate platform for trade negotiations for the majority of building materials people.
▲Director Gong’s speech
Gong Xuquan, deputy director of Zibo Traditional Industry Development Center, mentioned in his speech that the government, platforms, and enterprises must work together to form a joint force, and only then can we take the road of sustainable green production, brand promotion, and product innovation! As the organizer of this event, China (Zibo) Ceramics Headquarters and Complete Customization Industry Base actively leverages the advantages of a high-end business platform to help companies enhance their brand operation concepts and expand multiple marketing channels. The value of the platform has been recognized by many parties.
▲Director Liang’s speech
Zibo Economic DevelopmentLiang Jinhua, member of the Party Working Committee and Deputy Director of the Management Committee of the Development Zone, pointed out in his speech that since its development and operation in 2013, China (Zibo) Ceramics Headquarters and Complete Customization Industrial Base has been based on industry, deeply cultivated trade, and developed channels and gathered resources. Advantages, multiple precision operation activities are held every year to provide high-quality purchasing platforms for dealers, designers and other professional buyers, and from the "current economic development zone", "future economic development zone" and "how to support enterprise development" The three major aspects systematically discuss the symbiotic relationship between the government and enterprises that support each other.
▲Mr. Feng’s speech
Next, Feng Ruxia, Assistant General Manager of China (Zibo) Ceramics Headquarters and Complete Customization Industrial Base, gave a project presentation. In the future, China (Zibo) Ceramics Headquarters and Complete Customization Industrial Base will continue to use its own advantages to provide professional buyers with better services. Good material selection service.
Finally, Yin Chenghua, Vice Chairman of Zibo Municipal Committee of China Council for the Promotion of International Trade; Gong Xuquan, Deputy Director of Zibo Traditional Industry Development Center; Liang Jinhua, Member of the Party Working Committee and Deputy Director of the Management Committee of Zibo Economic Development Zone; Shandong Building and Sanitary Ceramics Ji Wen, President of the Industry Association; Yang Zhonglin, Project Director of the Qilu Design Week Organizing Committee and Chairman of Shandong Dida Culture Group Co., Ltd.; Tang Jieming, Assistant to the President of China Ceramic City Group and General Manager of Operations of China Ceramics Headquarters, jointly opened the category festival. .
Brand gathering and trade negotiation
This event focuses on key categories such as ceramic tiles and rock slabs, builds a complete material selection platform, and comprehensively promotes the integrated procurement of main and auxiliary materials, building materials, home furnishings, and supporting products. Each company is full of sincerity, bringing a variety of new products, and even offers exclusive preferential policies to professional buyers!
Duopinmao mainly promotes a variety of project packages this time. Using the F2C model, manufacturers go directly to consumers, providing a one-stop decoration experience and saving 60% on decoration costs. Dealers have said that customers are in great need of this kind of worry-saving, time-saving and labor-saving decoration solution, and will consider long-term cooperation.
The thick plate series mainly promoted by Jinka Enterprise uses professional technology. The adobe of each thick plate is fired at high temperature. It not only has high strength, but also has the excellence of ceramics. Under the leadership of the staff, it came to the green upgraded Jinka factory and various advanced equipment left a deep impression on buyers.
Xiangmao Enterprise mainly produces various specifications of finely carved, all-ceramic, and straight-edge wood grain tiles. The soft and pure color creates a simple and comfortable wood-colored life. Some professional buyers said that they are very optimistic about the future development of wood-grain tiles and will consider introducing this product in their stores.
Jianuo Enterprise displayed the popular series of products "Iron Wall Copper Wall, Royal Kiln Beijing Brick, and Morandi" to professional buyers. Each set of molds has been carved for 96 hours to make its texture details clear. The product effect is lifelike, giving professional buyers a noble and elegant perfect space experience.
Jingqili Ceramics has specially launched a new "MAX·Stone Slab Series" for this category festival, with a size of 900X1800mm from top to bottom, large layout, grandeur, large texture, and original blanks. The raw material is mixed with natural stone, which has better hardness and toughness and is more suitable for processing and modeling.
The star diamond, pearl glaze, and starry sky stone series products launched by Jinyi Enterprises are combined with multiple molds and textures. The product differentiation advantage is obvious. The surface of the product emits a soft shell light and is shrouded in a faint halo. It is deeply favored by professional buyers. Many professional buyers have signed long-term supply agreements with the company.
Ou Chuang Yansu’s slate products are inspired by classic stone, cement and metal elements. Each piece presents the beauty of the slate and restores the original color of the stone. The staff in the exhibition hall showed professional buyers a slate dining table to grill steaks, reflecting the It has the characteristics of high temperature resistance, wear resistance and corrosion resistance of rock slab products.
Fabit brought handmade tiles and daily-use ceramics. Professional buyers from Hebei bought multiple sets of tea sets on site and said they would buy more after returning. Fabit also brought the craftsmanship of daily-use porcelain to the production technology of handmade bricks, allowing professional buyers on the scene to see different handmade bricks.
Qiao Xianshe allowed professional buyers to have a VR experience and explained how to implement a virtual supermarket with VR terminals in the terminal store. His original one-click intelligent automatic layout function was praised by the professional buyers at the scene. , and many professional buyers expressed that they would consider further cooperation.
Double-line integration to broaden channels
The live broadcast team also made a strong effort and came to major exhibition halls to bring the latest products to dealers who could not attend the event in person. Feng Ruxia, assistant to the project general manager, interacted with netizens live and worked with the company to answer audience questions.
This event relies on mini-programs to build an online brand flagship store, conduct online live broadcasts, effectively use social media, Douyin and other communication matrices, and combine it with offline on-site visits and negotiations to expand the target audience. Coverage and event influence.
Thank you dinner with surprises
On the evening of April 25, everyone gathered at the Mingdu Hotel to renew their friendship. Mr. Tang gave a toast and solemnly expressed his gratitude to the buyers and the company! Mr. Tang also invited the on-site managers toVendors participated in the opening ceremony of Jiangbei Slate New Materials Center on August 18 and the China Jiangbei Tile Expo and Trade Fair held in September.
The dinner also held five rounds of on-site lottery draws, which not only enhanced the fun of the dinner, but also sent joy and blessings to the buyers. There was continuous applause, laughter, and cheers. The first prize drawn in the fifth round was a Changhong smart water purifier sponsored by Duopinmao Enterprise, which pushed the banquet atmosphere to a climax.
With joy and laughter, the first day of the National Consumption Promotion Month-"Renewal" 2021 Decoration Category Festival came to an end. On the second day, there were the Decoration Industry Innovation Summit, a visit to Haier Smart Home and other itineraries. I hope that the majority of Buyers can gain something, and the trip is worthwhile.
