On July 27, the 35th Guangzhou Ceramics Industry Exhibition opened grandly in Area A of the Guangzhou Canton Fair Complex. In the afternoon of that day, hosted by the China Ceramics Industry Association and Guangdong Xinzhilian Exhibition Co., Ltd., and hosted by Ceramic Information "Big Drama" - the 2021 China Ceramic Industry Development Conference analyzed and discussed hot topics such as rock slab trends, energy conservation and emission reduction, firing equipment, ceramic industry trends, and huge changes in the industry.
Du Tonghe, Secretary-General of the China Light Industry Federation and Chairman of the China Ceramics Industry Association, delivered a speech at the conference. During the just past "Thirteenth Five-Year Plan" period, under the wave of green, digital and intelligent, my country's ceramic industry has Development has been accelerated in the fields of environmental protection, energy conservation and consumption reduction, and intelligent manufacturing, and outstanding achievements have been made - majestic, green, energy-saving, highly intelligent modern factories have risen from the ground, and some advanced ceramic factories have even removed " "Labor-intensive, high pollution, high energy consumption" label, the industrial image and corporate image have taken on a new look.
At the same time, a group of leading enterprises are becoming stronger and better, a group of specialized and new "little giants" and individual champion enterprises are growing rapidly, and the ceramic industry is rapidly moving from "manufacturing" to "intelligent manufacturing".
In recent years, my country has led the world in fields such as 5G communication technology, high-speed rail technology, gene sequencing technology, aerospace technology, and drone technology. This is both an incentive and a spur. I believe that in the future, the ceramic industry will also emerge with a large number of world-leading and world-leading core technologies, promoting my country to truly become a "big country" and a "powerful country" in the ceramic industry.
Ouyang Tiansheng, president of "Ceramic Information", said that in the ceramic industry, with the continuous enrichment of ceramic tile categories, the continuous improvement of terminal channels, the increasingly clear brand pattern, the increasingly stringent requirements of end consumers for product quality, and the pan-home decoration The boundaries of materials are becoming increasingly blurred, and the competition among leading companies in the industry has returned from competition in the previous marketing model to competition in manufacturing and product innovation capabilities.
Whoever can produce products with better physical properties and visual effects, and more substitutes for traditional decorative materials, will be able to capture the minds of consumers and win a larger market. And all this boils down to the comparison of production line technology, process and equipment.spell.
The future research and development direction of rock slabs: high performance, multi-function, composite, thermal processing...
Liu Yijun, Vice President of Production Technology of Mona Lisa Group, Ph.D. in Engineering, Professor-level Senior Engineer, and expert enjoying the special allowance of the State Council, gave a special speech on "The Reason and Truth Behind the Slate Craze". "The first thirty years are spent making bricks, and the next thirty years are spent making slabs." The original intention of the birth of ceramic tiles is to "create value through technology"; the birth of ceramic panels originated from the national "11th Five-Year Plan" project, with the original intention of energy conservation and emission reduction, and the realization of sustainable development of the human settlement environment.
From the birth of the first ceramic board in China in 2007 to the current craze in the industry where there are no big boards or big brands, no rock boards and no exhibitions, Mona Lisa has used 12 years of independent innovation to promote China's ceramics "from bricks to board” revolution.
In recent years, with the further boost of the home furnishing market, slate has been born. What is rock slab? The current basic consensus in the industry is that "the specifications and thickness are not limited, and porcelain is required to be high-strength and have good machining performance."
In addition, countertop slate has entered the field of home applications. In addition to the above-mentioned basic performance, it must also achieve food-grade health and safety, higher performance, stricter appearance, and more models.
Based on this, the future research and development direction of rock slabs mainly focuses on high performance, multi-function (antibacterial, translucent, far-infrared rock slabs), thermal processing, composite (ultra-thin rock slabs), establishment of finished product standards, etc.
For manufacturing companies, with the rapid launch of slate slabs and competition intensifying, they must first pay attention to the branding and standardization of slate slabs, especially in the field of finished furniture, to achieve systematization of production, processing, distribution, installation, and production of standard furniture parts. operation.
Secondly, it is necessary to realize the automation and intelligence of slate production, create a green and low-carbon slate production and consumption concept, and prevent blind expansion of the scope of slate and comprehensive improvement of standards leading to overcapacity of slate.
"Industrial aesthetics" opens a door to product innovation
Wan Peng, a leading talent in the national "Ten Thousand Thousand Persons Plan", professor-level senior engineer and chairman of Guangdong Zhongpeng Thermal Energy, gave a special speech focusing on "Firing Equipment Product Innovation and Industrial Aesthetics Exploration". He first pointed out that the industrial aesthetics of firing equipment is mainly reflected in five aspects: formal beauty, technical beauty, functional beauty, material beauty, and system beauty.
Among them, the formal beauty includes C-shaped cladding design, symmetrical structural design, the industry's first dry insulation protective panel, and product-based corporate image display.
The technical beauty is reflected in the fully-covered self-cleaning flue gas heat exchange technology, the product formation control technology that can increase the output, the "three high" heat exchange technology with high stability, efficiency and high temperature, and the multi-dimensional noise reduction technology.
Functional beauty includes functional panels that make operators more relaxed, sliding door functions, maintenance assistance functions, Zhongpeng cloud control functions that build the foundation of smart factories, airflow direction functions, and sensitive point detection functions.
The beauty of materials is due to the application of enhanced nano-insulation materials, blue and white two-color configuration of painted panels, automatic welding of side frames without grinding welds, magnetic panels and other configurations.
The beauty of the system includes the fan platform, family design to make the system more coordinated and conducive to brand building, systematic energy-saving technologies such as comprehensive waste heat recovery application system, and product system strategy in the high-speed rail era.
Finally, Wan Peng concluded that the application of industrial aesthetics opens the door to product innovation in firing equipment. This rule applies not only to kilns, but also to all product innovations. He pointed out: "Life is beautiful. The same goes for work, and industrial aesthetics can contribute to this beauty.”
Forecast of the overall situation of the ceramic tile industry in the second half of the year: “year-on-year growth, month-on-month decline”
Yin Hong, secretary-general of the Foshan Ceramics Industry Association and professor of South China University of Technology, gave a special speech on "Big Waves Washing Sand and the Trend of the Ceramic Industry". He pointed out that during the "Thirteenth Five-Year Plan" period, the number of ceramic construction companies decreased by 317, accounting for 22.5%, and the number of ceramic construction production lines decreased by 861, accounting for 23.8%. This is the specific manifestation of Julang Taosha.
In addition, the real estate market downstream of the construction and ceramics industry has also undergone new changes. Taking into account the impact of the epidemic, he predicted that the overall situation of the ceramic tile industry in the second half of 2021 will be "year-on-year growth and month-on-month decline."
Yin Hong focused on the "trend of the ceramic industry". He pointed out that the current industrial transfer is "all the way to the west", such as Guangxi and Chongqing becoming new production areas, while internationally it is going to Africa, South America, the CIS, the Middle East, Southeast Asia and other regions.
He also said that the industry is currently undergoing large-scale expansion, mergers and embrace of capital. Leading companies in various production areas are expanding production capacity, and the industry concentration will further increase in the future.
Regarding the development direction of new ceramic tile products, Yin Hong focused on two products: rock slabs and thick bricks. He believes that rock slabs are a disruptive explosive product, and the application scope of rock slabs is constantly broadening and increasing.In addition, the current bottlenecks are in the implementation of rock slabs, delivery and use, and the socialization and professionalization of third-party services.
Yin Hong believes that without full competition, there will be no full development. This is the best of times and the worst of times, with fewer and fewer opportunities, higher and higher costs, and growing risks. However, Opportunities always come to those who are prepared. "There is nothing in front of us, but when we look back, we suddenly find that we have everything."
The ceramic industry will usher in a new round of expansion peak in 2021
Cao Rubing, deputy editor-in-chief of "Ceramic Information" newspaper and chief editor of "Ceramic Industry Long March 2020 China Tile Production Capacity Report" shared the theme of "Big Data Insights into Objective and Real Industrial Great Changes". Interpret the truth behind the ceramic industry behind the field survey data on national ceramic tile production capacity in the past ten years from the aspects of huge changes in production capacity, production areas, and product structure.
Data show that in 2020, there were 1,155 ceramic tile production companies (including Xiwa) and 2,760 ceramic tile production lines (including Xiwa) nationwide in 2020. The annual ceramic tile production capacity (based on a 310-day production cycle) was 12.3 billion square meters.
In the past three years, the country has had a net decrease of 211 ceramic factories and 504 production lines. However, the pressure of overcapacity of ceramic tiles has not been effectively alleviated. The main reason is that the average single-line production capacity of ceramic tiles in the country has increased year by year - from 14,700 square meters in 2017. To 16,300 square meters in 2020, the increase is 10.9%.
In 2021, the ceramic industry will usher in a new round of expansion peak. In addition to leading ceramic companies investing tens of billions of yuan in total to expand new production bases, under the pressure of cost reduction, energy conservation and emission reduction, a large number of ceramic companies across the country have "small lines" Change the big line."
Among them, Jiangxi Gao'an and surrounding production areas alone expanded more than 20 production lines in the first half of the year, and the daily ceramic tile production capacity increased by nearly 900,000 square meters year-on-year, further stimulating the growth of national ceramic tile production capacity.
In addition, in the context of fierce market competition, the average unit price of ceramic tiles across the country has plummeted in the past three years, with the unit price of many categories falling by more than 30%.
In terms of great changes in production areas, not only ceramic companies are reshuffling, but ceramic production areas are also reshuffling. Since the 21st century, Beijing has been the only country without ceramics factories for a long time.
However, in recent years, the only ceramic factories in Tibet, Qinghai, and Hainan provinces (regions) have all withdrawn, and the number of provinces without ceramic factories in mainland China has reachedto four, and many medium-sized production areas are gradually becoming smaller, and small-scale production areas are gradually disappearing...
In terms of product structure, glazed tiles, porcelain tiles, and antique tiles are the most mainstream categories, accounting for 27.5%, 24.33%, and 13.4% respectively. The traditional "king of floor tiles" polished tiles will be on the national production line in 2021 There are already less than 100 items, which has completely reduced it to a “niche category”. Categories such as large/rock/thin slabs, medium slabs, and floor paving stones have developed rapidly in recent years, but their volume and proportion are still small, and there is still much room for development.
