The following article comes from Special Negative Ion Tiles, the author is the inventor of Negative Ion Tiles
The factory provides very good products, but the key is that we ourselves need to know how to better recommend these products to our customers.
——Dazhou Special Negative Ion Health Ambassador Yang Ling
Yang Ling joined Tete in 2013. However, after Tete Ceramics was upgraded to Tete Negative Ion Ceramics, Yang Ling and his team did not quickly keep up with the marketing and promotion of Tete headquarters.
With the development of the market, he realized that negative ion ceramic tiles were indeed different, so he began to adjust his strategy. Based on the actual situation of himself and his team, he found his own advantageous channel - the old customer channel. "Do more return visits from old customers. Maybe their relatives and friends will also want to decorate, which will enhance the brand's reputation."
Yang Ling, who has personally visited old customers' homes many times, has many cases recognized by customers, which not only increases his confidence in special products, but also strengthens his choice and development of environmental protection industry, "I think the factory We provide very good products, but the key is that we ourselves need to know how to better recommend these products to our customers. What we are doing now is a healthy business, and it is more about benefiting and benefiting others. It is not simple. Just sell a brick."
How did you first meet Te Te?
Answer: Because I have been involved in the building materials industry for a long time, after discussing with several comrades and classmates, I felt that ceramic tiles or bathroom ware had a relatively promising future at that time. So I suggested that you integrate resources and be sure to find a good brand. In this case, you finally decided to go into the ceramic tile industry, which was specially recommended by the investment manager of a large building materials market at the time.
Among the various channels specially recommended for operation, which channel do you focus on?
Answer: There are many channels, but not every channel is suitable. As far as I am concerned, if I pay more return visits to old customers, maybe their relatives and friends will also want to decorate, which will enhance the reputation of the brand. In the past two years, I have participated in meetings organized by the headquarters, constantly learned from outstanding people, and made some adjustments after returning. The promotion of negative ions is now relatively smooth, including more return visits from old customers. There are now 3,000+ customer groups, reachingto our first goal. In fact, each team has a different personnel structure and different advantages. All channels may not be suitable, but all channels should be used. Don’t spread your energy too thin. Try all channels first to see which channels are easy to do and have better construction. Good, it's faster, and the team can accept it better, and it's easier to generate value. I think you must have your own advantageous channels, supplemented by other channels. For example, our main core channel now is old customers.
How many old customers does your team visit on average every month?
Answer: In 2020, the goal we set for ourselves is to return visits to all the more than 3,000 households that have used special sites before. However, due to the epidemic, this goal cannot be achieved. Now we have an average of at least one return visit from 25 households every month.
In the process of returning visits to old customers, are there any special stories or experiences that are recognized by customers?
Answer: There is a customer who has relatively high requirements. When he lived in an old house in a park and the air quality was very good, he felt that his sleep quality was not very good every morning when he got up. However, after moving to his new home, the whole house is covered with negative ion tiles, and he feels refreshed every morning. When we went for testing for the first time, the cloakroom space was relatively small, and the custom-made wood products he bought were not of a big brand, and the environmental protection indicators may not be very high. The first time we went for testing, there were no negative ions, and the smell was quite strong. However, after 3-4 months, we were invited to visit again at the end of the year. When tested again, the negative ion reading was very high and there was no smell. He knew clearly that it was the negative ion ceramic tiles. He took some extra tiles and made two boxes on the balcony to grow vegetables. There were also vegetable boxes made of plastic baskets. After a period of observation, he found that the ones in the negative ion tile boxes were longer and more lush than those in the plastic boxes. , so he thanked us very much.
Your old customer channels are so well maintained, will it increase your order volume?
Answer: From 2019 to now, the proportion of old and new orders has been between 28% and 35%. At present, the number is a little more, and one customer has introduced more than ten new customers.
What do you think of the development of the health industry?
Answer: I think this is a health cause, not just selling a brick to make some money. In the future, this market will definitely be a big health industry. As an individual, this health is definitely necessary. Personally, regardless of careerWhether you do well or not, no matter how successful you are or how much money you make, health is the most important thing. With health, you will have everything. Without health, everything will return to zero. So I think health is worth pursuing and cherishing by each of us. I think what we are doing now is a healthy business, more of a thing that benefits others and is beneficial to others, not just selling a brick.
