A better life is coming as expected! On November 8, Jinduo Ceramics Zhimei Qiandian Brand Strategy and 2021 Autumn New Product Launch Conference was held in Foshan Jinduo The Navigation Center came to a successful conclusion!
Mr. Chen Zhijie, President of Jinduo Group, Mr. Yan Lijian, Brand General Manager of Jinduo Ceramics, and Mr. Yan Lijian, General Manager of the Group's Product Management Center Manager Mr. Zhang Shengyao, Jinduo Ceramics Brand Sales Director Huang Dechao, Group Product Management Center Development Manager Pan Yuxia, Jinduo Tile Huang Caiyan, head of brand display design department, Jinduo Tile Li Yongxin, head of the brand planning and promotion department, and core dealers and media friends from all over the country witnessed Jinduo Ceramics The 2021 autumn new product release and the "Quality and Beauty Thousand Stores" plan were officially launched.
Jinduo Tiles Let every home enjoy a better life
At the press conference, Mr. Chen Zhijie, President of Jinduo Ceramics said that this year, all walks of life seem to be pressing the button at the same time. Press the accelerator key and enter the difficult mode, especially in the construction and ceramics industry. Faced with the complex and severe market macro situation and the requirements of power rationing and energy conservation, Jinduo Group has not forgotten its original intention, from strategic upgrading to product innovation, from new marketing power to digital and intelligent transformation, from strong brand power to multi-channel online and offline layout , each project construction has made great progress.
（Jinduo Ceramics President Chen Zhijie)
On the road to pursuing a better life, the positioning of the Jinduo brand is aesthetic Jinduo, led by technology. In the past thirty years of development, Jinduo has been satisfying users' yearning for a better life. We pay special attention to products, insist on quality first, and meet the different needs of users. At the same time, we continue to understand users, drive new product development and brand building, and provide users with more aesthetic products that are good-looking and high-quality and meet current needs, so as to realize users’ desire for beauty. The yearning for life.
It is worth mentioning that Jinduo Ceramics not only brings a new quality life to thousands of households, It also adheres to its commitment to quality with ingenuity and builds a terminal high-quality space store. Jinduo Tile Brand General Manager Mr. Yan Lijian focused on explaining "Jinduo CeramicsBrand Strategy of Qimei Qiandian". Yan Lijian stated that terminal stores are still a favorable place to establish brand image and an important platform for communication with consumers. A good marketing scene reaches consumers directly through sensory stimulation of appearance, becoming a way to break through the competition of homogeneous brand products. The performance of the store determines the market position of the brand. A good store image is a guarantee of high customer flow. It is crucial to promote primary marketing and secondary conversion.
（Jinduo Ceramics Brand General Manager Yan Lijian)
Therefore, Jinduo Tiles’s 2021 autumn new products not only pay attention to appearance and quality improvement, but also pay more attention to The visualization of products and the upgrade of spatial visual experience will be achieved through Jinduo Ceramics The new refinement and creation of Zhimei Qiandian gives the space intuitive feeling and emotional meaning to achieve terminal success.
Innovative ceramic tiles to the extreme, creating quality and beauty
In order to enhance product competitiveness and gain more market share, Jinduo has always maintained an open and innovative attitude, constantly developed new processes, and launched a series of new products such as Jinduo slate and health bricks. Mr. Zhang Shengyao, general manager of Jinduo Product Management Center, shared Jinduo's product strategy to accurately meet the needs of the consumer market and combined with brand strategy upgrade elements to provide new growth points for terminal store operations.
(General Manager of the Group Product Management Center Zhang Shengyao)
Zhang Shengyao said that the 2021 Jinduo new product true color series captures the "essence" of ceramic tiles, releases the tonality of the space, allows the entire space to present a more ideal texture effect, and meets the pursuit of personalized design; at the same time, it is "differentiated" , let the ceramic tiles show more vitality and possibility, create new products with Jinduo brand recognition and user recognition foundation, and create quality and beauty!
(Pan Yuxia, head of development of the Group Product Management Center)
Good products and excellent brands are in a symbiotic relationship. Ms. Pan Yuxia, head of development of Jinduo Product Management Center, gave a more detailed analysis of Jinduo Tiles 2021 Autumn New Product - True Color series. The 2021 "True Color" series of new products released this time cover multiple sub-products such as light metal, rococo, baroque, and glory. They are inspired by the truest beauty of nature, allowing life to return to its true nature and let aesthetic poetry dwell!
（Jinduo Tiles Huang Caiyan, head of display design)
Terminal store isIt is the most intuitive window for brand image and product display. Jinduo Tiles Ms. Huang Caiyan, the person in charge of display design, brought Jinduo new product sample display specifications and standards. The design is unbounded, with ultimate texture, and space and products are symbiotic and harmonious. Through standardized on-board display standards and space application standards, we can race against time, seize the opportunity, and achieve win-win results.
（Jinduo Ceramics Li Yongxin, head of planning and promotion department)< /p>
Jinduo Tile Ms. Li Yongxin, head of the planning and promotion department, gave a detailed explanation of "New Product Marketing Planning and Promotion", In order to effectively implement the brand's development strategy of "Thousands of Quality and Beautiful Stores", Jinduo Ceramics planning and promotion department will Collaborate with dealers to focus on the planning and implementation assistance of various types of activities to enhance the store's sustainable transaction power and better assist channel expansion and market share improvement.
A better life is coming as planned
In the beautiful space of Jinduo, ceramic tiles are never cold, and every part of them embodies the beauty and warmth of home.
The era of change has become a new scene of market competition, pressing the accelerator button for traditional industries. Those who follow the trend are prosperous, and those who go against the trend are declining; not only has become the user's demand for a better life, not only appearance and beauty products, and more diverse experiences for young people.
We look forward to using the Jinduo Ceramics quality and beauty store strategy and new products that capture the trend, Jinduo Tile will continue to break through the constraints and move forward for the industry.
Jinduo Ceramics The Qimei Qiandian brand strategy and 2021 autumn new product launch event have come to a successful conclusion. Jinduo people are united and face difficulties, relying on the courage to actively create change And with firm confidence, we will surely be able to make great achievements and lead the future!
Let a better life come as expected!
