MOCOLOR CERAMICS
No need to hide, live exquisitely
Monte Carlo Tile Exquisite Life Conference
China's per capita GDP exceeded US$10,000 in 2019 and is gradually entering a new era of consumption. The various new consumption and lifestyle habits of new consumer groups have put forward higher and more personalized quality requirements for products and services, which is a new challenge to the industry and market. Brands must seek innovation and change to reach young consumers.
On the afternoon of November 23, the Monte Carlo Ceramics Exquisite Life Conference was successfully held. Monte Carlo Ceramics’ new advertising image film was first released. Sohu, Taocheng Daily, Ceramic Information, China Ceramics Network, China Building Materials Network and more Home media (listed in no particular order) and tens of thousands of live broadcast room viewers witnessed the new upgrade of Monte Carlo ceramic tiles.
On the spot, big names from the media and design fields will analyze the market in depth, analyze new consumption and space design trends, explore the secrets of exquisite home life, and reveal the upgrade code for the exquisite life positioning of Monte Carlo ceramic tiles.
(from left to right)
Founder of Youlin Media/Sohu project leader: Xu Jun (hereinafter referred to as Mr. Xu)
Chief Designer/Creative Director/Interior Designer/Intermediate Engineer of Best Architectural Space Design (Hong Kong) Co., Ltd., TB Design (Top Luxury House Research Center): Lu Yuming (hereinafter referred to as Mr. Lu)
General Manager of Monte Carlo Tile Brand: Zhu Jun (hereinafter referred to as Mr. Zhu)
President of Tencent Home Tile Channel/Chief Operating Officer of Jintang Award National Alliance: Zhang Yingmei (YOYO)
Listen to consumers
Listening to the voices of users can help brands maintain market vitality and touchreach consumer groups.
Mr. Xu analyzed that the current home furnishing market is showing a completely different consumption trend from the past, and lifestyle changes: consumers love themselves more and know how to enjoy life; and the consumption style shows the characteristics of appearanceism and willingness to try.
Exquisite life refers to the life concept proposed by benchmarking the life and consumption habits of the consumer group mainly composed of Generation Z, and establishing a context for interaction and communication with consumers.
Accurately capture consumer demand
Accurately capturing needs is a prerequisite for brand services, meeting needs and enhancing the brand.
As a senior designer, Mr. Lu said that the existing space design needs are gradually showing a trend of younger people. Their aesthetic confidence, advocating free expression of personality, no restrictions, more details, and more personalized customization are mentioned.
Designers are the bridge between products and consumers. Only good design can touch the pain points of customers' delicate lives and serve their needs.
The same goes for brands. Only by accurately capturing consumer needs can they gain recognition and resonance from more consumers.
Promote moderate individuality
For the needs of young consumer groups, it does not mean that we should blindly cater to them, but we should advocate letting go of unnecessary anxiety, no need to achieve perfection in the eyes of others, and embracing the sophistication that suits you, is confident and comfortable.
A truly exquisite life should be based on inner life choices. Therefore, Monte Carlo Tiles proposes the exquisite life concept of "no need to hide, live exquisitely".
Satisfy personality with personality, respond to attitude with attitude, and build a brand that understands life and has attitude.
Upgraded products and services
Products are the cornerstone of brand development and the starting point of services. How to create products that meet the functional needs of young consumer groups around exquisite life is the purpose of Monte Carlo Ceramics' efforts over the years.
During the press conference, Mr. Zhu, General Manager of Monte Carlo Ceramics, tasted Monte Carlo ceramic tile products with the host. Star Dream Stone Slate, Rongjie Zhenshi 2.0 and new products in 2022 were exposed at one time.
The personalized and fashionable Xingmengshi solid color brick products add color to young people's personalized lives. From the conventional 600*1200 to 800*2600, every step is to refresh the home space and respect more personalized space expression;
In response to higher requirements for healthy and environmentally friendly life, functional products such as Rongjie Zhenshi 2.0 and graphene heating bricks can improve the health index of a beautiful living environment, reduce consumers' psychological concerns about products, and help consumers create products that care for the whole family. A healthy living space for people.
In the future, we will continue to communicate with consumers by continuously optimizing products and services that suit different life scenarios, bring the rich connotations and products of the exquisite brand to consumers, and jointly create our future exquisite life.
(Scan the QR code above to view the live broadcast replay)
Pay attention to the needs of the younger generation and be a builder of future life
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