From December 9th to 12th, the 2021 Guangzhou Design Week will be held as scheduled. As the first architectural ceramics brand to participate in the exhibition as a slate R&D, production and manufacturer, Shenghua Architectural Ceramics Slabs made a stunning appearance with its carefully polished transformation work "Nurt, Break Cocoon, and Become a Butterfly". With bold booth shapes, unexpected design concepts, and rich and diverse slate products, Sublime Architectural Ceramic Slate has created a wonderful building full of emotions through the integration of art and the latest technology, successfully attracting designers, experts, and trendsetters. Come and check in, become instantly popular in the "High-end Materials" hall, and successfully break out of the circle.
During this Guangzhou Design Week, China Ceramics Network·Zhongtaojun visited the Shenghua Building Ceramics stone slab booth and interviewed Chen Weiqiang, the managing director of Shenghua Building Ceramics.
The theme of this Guangzhou Design Week is "Youth BLOOM". The exhibition attempts to use "youth" as the entry point to arouse the original intention of every design aesthetics enthusiast, arouse the relationship between the design industry and the general The original intention of the development of the home furnishing industry. Chen Weiqiang said that Shenghua Architectural Ceramics has been a professional ceramics manufacturer for more than 20 years. It has upgraded from the ceramics sector to "focusing on the R&D and production of rock slabs" and participated in the Guangzhou Design Week for the first time. He hopes to show newer, better and more innovative products to the industry. Strong brand image, and at the same time dialogue with professional design groups through materials and design.
According to Chen Weiqiang, from the beginning of its participation in Guangzhou Design Week, Shenghua Ceramic Slate has been thinking about: What kind of design concept should be used to represent the brand image to communicate with designers and companies? Have conversations with some design groups such as clients. Finally, sublime building ceramic slate
From the perspective of brand upgrading and transformation, the booth innovatively and boldly created a process of "gestation, breaking out of the cocoon, and becoming a butterfly", which is a metaphor for the upward and vigorous development of the brand.
In booth design, sublimation constructionTaking "transformation" as the entry point for the ceramic slate panels, the designer integrated metaphysical thinking into the physical space. Inspired by the nest shape of nature, he used the inspiration of bionic philosophy and interpreted it with contemporary techniques, breaking through the limitations of the space. At the same time, Inject flowing natural poetry and ethereal charm. Just like sublimated building pottery, it has gone through industry iterations, tempered and refined, and has undergone qualitative changes and sublimation. It is waiting for the moment to break out of the cocoon and undergo a gorgeous transformation.
Natural wood art materials are used around the booth to outline the texture of the cocoon, echoing nature. The overall space is full of movement, giving people a mysterious feeling of being introduced and then going deep into the mysterious realm. The pavilion uses parametric design techniques to simulate the shape of a cocoon, and combines it with a highly reductive material aesthetic construction technique to recreate the form of "breaking out of the cocoon and being reborn".
In terms of product display, sublimation ceramic tiles have brought a new series of products [carved matte surface] and 6 major processes, including wood grain, imitation leather, brushed, and micro-cement The finishes of other products are highly differentiated and recognizable. In addition to products, Sublimation Architectural Ceramic Slate also demonstrated the process of quick installation of wainscoting/background walls. Not only that, Sublimation Architectural Ceramic Rock Slabs bend ultra-thin rock slabs into the shape of an arch, which has made many viewers marvel at the high toughness of its rock slabs.
Sublimation ceramic tiles began to upgrade the research and development and manufacturing of slates in July last year, from specifications to product processes, from ordinary dry granules to digital molds, from fine matte to shiny From glaze to fine carving, we focus on the extension of product technology. Chen Weiqiang said that market development requires product support, just like the brand theme of "transformation". Next, Shenghua Architectural Ceramic Slate will continue to focus on product research and development, not only in terms of technology but also in terms of specifications, to provide all users with more high-quality products. rock slab material.
