“Natural gas has risen again!” Recently, the price of natural gas in Guangdong has increased one after another, causing widespread concern in the industry. At the same time, the price of raw materials required for ceramic production has increased significantly, and the production pressure on ceramic enterprises has increased in vain. Due to rising ceramic production costs, some ceramic companies announced price increases at the beginning of 2022.
Gas prices in Guangdong have risen for three consecutive years! Ceramic production is under great pressure
On February 19, Enping Zhujiang Natural Gas Co., Ltd. issued a price adjustment notice. Due to the continuous increase in delivery prices at major upstream terminals, the delivery cost has significantly exceeded the company’s gas supply price. In addition, due to foreign market reasons and the terminal’s efforts to protect people’s livelihood Various factors such as limited shipments may lead to subsequent supply shortages and continued increases in delivery prices. The company organized operating personnel to conduct monthly security inspections and meter readings at 17:00 on February 19, and adjusted the unit price of natural gas for enterprises in the park to 5.48 yuan/m³.
This afternoon (February 21), after this article was finalized, the company issued another price adjustment notice, stating that it would adjust the natural gas unit price to 6.55 yuan/m³, a direct increase of 1.07 yuan/m³ from the last time.
It is understood that this is the fourth price increase by the natural gas company since the beginning of the new year. The first price increase was on February 12, when the unit price of natural gas supplied to enterprises in the park was adjusted to 4.95 yuan/m³; on February 16, the gas supply price was raised again to 5.28 yuan/m³. According to the relevant person in charge of Guangdong Enping Ceramics Enterprise, before the price increase notice was issued, the local gas price was 3.75 yuan/m³, the cumulative increase of the four price adjustments was approximately 76.7%. In addition, industry media reported that natural gas prices in many places in Guangdong ceramic production areas have exceeded the 5 yuan mark, with an increase of 1-1.53 yuan/m³. Taking the production of 800×800mm polished tiles as an example, the cost will increase by 1.6-2.5 yuan. /㎡.
In addition to natural gas, the prices of raw materials required for ceramic production have fluctuated since 2021. The current prices are basically at a high level, which has brought a lot of pressure to the normal production of ceramics. At one time, many ceramic factories were "forced" to advance 1 month before the Spring Festival. -Kiln shutdown for 2 months. At the same time, many listed ceramic companies in 2021The performance forecast shows that profits in 2021 will drop significantly due to the continued rise in raw material and energy prices and rising production costs.
Qin Wei, a senior technical expert on ceramic glazes, said that since the beginning of 2022, the prices of some chemical raw materials and non-ferrous metal materials have risen to record highs. Among them, the price of rare earth praseodymium oxide commonly used in the ceramic glaze industry has exceeded 1 million. , the market quotation ranges from 1.04 million to 1.06 million, and the price increases of commonly used raw materials such as zirconium oxide and cobalt oxide are equally astonishing. Due to the skyrocketing costs of basic raw materials and other materials, it is inevitable to increase the price of ceramic ink in 2022, which will further increase the production pressure on ceramic companies.
Jiangxi ceramics prices rose for the first time in the year, and prices are expected to increase intensively after March
Due to rising ceramic production costs, some ceramic companies announced price increases at the beginning of 2022. Recently, news released by the Ceramic Industry News shows that two ceramic companies, Jiangxi Xinding Ceramics and Jingdezhen Meijiangnan Ceramics, respectively issued product price adjustment notices on February 18. Both companies stated that due to the recent rising prices of various production raw materials, in order to ensure the stability of product quality and maintain the company's production and operations, they have decided to increase prices starting from February 25. All 6-pound heavy tiles with specifications of 300×450mm , Chinese-style Roman single wave tiles with a specification of 300×400mm and weighing 6 pounds will be increased by 0.3 yuan/piece, and it is emphasized that the balance in the account will increase simultaneously.
Not only ceramic tiles, but also sanitary ware companies are also on the way to increasing prices. Around the Spring Festival, well-known Japanese sanitary ware companies TOTO and KVK have announced price increases. TOTO will increase prices by 2%-20%, and KVK will increase prices by 2%-60%. Prior to this, companies such as Moen, Hansgrohe, and Geberit had launched a new round of price increases in January, and American Standard China also raised product prices in February, with the price increase ranging from 5% to 10%. Some people in the ceramic industry said that the entire ceramic industry is currently in the stage of resuming production, and the market is cold talk. Moreover, Dongpeng and other companies have already raised product prices before the Spring Festival. Ceramic companies will not increase prices so soon after the beginning of the new year. As the production work of ceramic enterprises continues steadily after the year, and with the continued rise in energy and raw material prices, it is expected that large-scale price increases by ceramic enterprises in 2022 will occur after March.
It is understood that the last round of large-scale price increases in the ceramic industry took place from September to October last year. At that time,Guangdong, Jiangxi, Shandong, Guangxi, Hubei, Fujian and other production areas ushered in the third or even fourth wave of price increases after the National Day. Dongpeng Holdings, Oceano, Mona Lisa, New Pearl, Champion, Shenghua Construction Ceramics companies such as Tao, Nengqiang, Xiangda, Hongrun, and Zhongsheng announced an increase in ceramic tile prices. The price increase in the entire ceramics industry is generally between 5% and 10%.
Many industry insiders who have been working in the ceramic industry for many years said they have never seen such a large-scale "price increase". An industry insider responsible for brand investment services in the Building Materials City told a reporter from China Ceramics Network that since September last year, the price of ceramic tiles in the entire industry has fluctuated greatly, and the price increase is not one or two cents, but one or two yuan or even several yuan. money. The price increase will have less impact on some high-end channel ceramic enterprises/dealers with higher profits, but it will be a "fatal" blow to many low-end wholesalers. Because their original profits are only a few cents, excessive price increases will have a huge impact on their sales. The price of raw materials has been rising significantly since the beginning of this year, and it is expected that ceramic companies will also follow suit to a certain extent.
The decoration market is cold at the beginning of the new year. Who will go first for promotions or price increases?
The large-scale “price increases” by upstream companies and suppliers in the building materials industry are gradually being transmitted to the decoration market. A few days ago, reporters from China Ceramics Network visited China Ceramics City and other building materials markets and found that some merchants had raised product prices as soon as the market opened. There is a sanitary ware brand store. Although there are still promotional advertising materials around the store that say "all samples are as low as 20% off", a shopping guide in the store revealed that the store has already raised the prices of its products in the new year. , the price increase range is 10%-20%. It is reported that the bathroom brand headquarters had issued a price increase notice before the Spring Festival, and the store followed the increase.
Since the fourth quarter of last year, due to the continued rise in raw material prices and the implementation of "dual energy consumption controls" and power rationing and production shutdowns in some areas of the country,the building materials and home furnishing market has triggered a large-scale price increase, which has gradually affected terminals. decoration price. In December 2021, CCTV reported that affected by the price increases of various decoration materials such as cement, wood, copper, aluminum, and ceramics, the cost of home decoration has increased, and consumptionThe reporter said that late decoration will cost a lot more money. China Ceramics Network learned thatin the ceramic end market, many ceramic tile dealers have also synchronized with manufacturers and gradually raised prices. Most dealers make price adjustments based on the manufacturer's increase based on their own scale and channel characteristics. "The manufacturer has increased by 10-20%, we have increased by about 5%, and a tile has increased by about 4-5 yuan." The dealers who are confident will follow up the manufacturers' increases simultaneously, "We will increase as much as the manufacturers increase."
At present, on the one hand, the prices of energy and raw materials are on the rise, and the pressure on ceramic production is increasing. On the other hand, the home building materials market has just opened, and the decoration market is in the off-season. It will soon usher in the first sales after the beginning of the new year. Promotional nodes 3·15. In order to attract customers and promote order sales, many home building materials manufacturers will launch promotional activities in conjunction with terminal stores.
In fact, reporters have learned that many companies in the ceramic industry are preparing or have launched 3.15 promotion activities. So far, ceramic companies such as Dongpeng, Marco Polo, Samit, Huida, Jinduo, Jianyi, and Guanzhu have started work related to promotional activities.
