Huicheng Enterprise 2022 Product Renewal and Upgrading Wealth Investment Promotion Conference
Activity quotes:
“If you want to find a way out in the construction and ceramics industry, you must stay together and share successful experiences to form a good corporate competition atmosphere.”
——You Jiabing, Chairman of Huicheng Enterprise
"According to statistics, there have been 5.065 million cases of slippery falls, and about 76,500 dispute cases involving slippery falls, with compensation reaching more than 28,000 yuan. The proportion of elderly people injured by falls is as high as 63.8 %. Therefore, to prevent indoor slips, we should start from the source 'tiles'."
——Lin Lina, General Manager of Huicheng Enterprise
“Young people of this generation can be said to be the smartest consumers. They know how to spend every penny soberly. They will only take out their pockets after rational analysis. The consumption view of Generation Z: Only those who are suitable can is the best."
——Yin Huanping, General Manager of the Plain Brick Division of Huicheng Enterprises
In the context of the COVID-19 epidemic sweeping the world, China's economy, society and all walks of life are facing major changes unseen in a century. Upstream raw material prices are soaring, market competition is intensifying, and terminal profits are constantly being squeezed; with a new round of industry ecological evolution, the ceramic industry has ushered in a new market pattern. How to get ahead in the fierce competition and break the homogeneity dilemma is crucial.
New trends in the industry·Slip-stopping new blue ocean
On June 23, Huicheng Enterprise held the 2022 Product Renewal and Upgrading Wealth Investment Promotion Conference in the form of online live broadcast and offline sharing. You Jiabing, Chairman of Huicheng Enterprise, Lin Lina, General Manager of Huicheng Enterprise, Yin Huanping, General Manager of Plain Brick Division of Huicheng Enterprise, Yin Hong, Secretary-General of Foshan Ceramics Association, Jin Yafan, Chairman of the Manufacturing and Construction Professional Committee of the China Promotion Council, National Construction Liu Yamin, senior engineer of the Key Laboratory of Sanitary Ceramics Testing, chief operating officer of the Jintang Award National Alliance; Zhang Yingmei (YOYO), manager of Good Design, Zhang Yingquan, general manager of Tencent Home | Shell Tile Channel, executive secretary-general of Zhanjiang Design Force, Hong Kong Shanliang Space Design Creativity Director Cai Shicai, Dean Zhou Yong of Domus Soft Decoration Business School, and 30+ mainstream media were present to support the empowerment!
[30+ mainstream media attended to support empowerment]
[Industry tycoon & Chairman of Huicheng Enterprise You Jiabing]
In more than 2 hours of live broadcast, we discussed brands, appreciated products, visited exhibition halls, and discussed policies. Full of surprises, whether it is the anti-slip performance of new products, space matching, investment policies and profit models, all are fully explained. The whole process was full of useful information, and the online interaction and intention consultation were popular. By the end of the live broadcast, the cumulative number of viewers reached 200,000, witnessing this grand event. Attracted by Huicheng Enterprise's strong corporate strength endorsement and heavy investment policies, 228 cities were finally locked in quotas. This Huicheng Enterprise Live Broadcast Investment Promotion Fair was a complete success!
To a better future
Mr. You said that if you want to find a way out in the construction and ceramics industry, you must stay together and share successful experiences to create a good corporate competition atmosphere. In addition, Mr. You also explained the height of brand expansion. In the future, Huicheng Enterprise will also focus on the anti-slip field, make its products more refined and advanced, and use the multi-dimensional simulation of the central warehouse concept to help dealers jointly plan for future development. In the fierce competition Under the turbulent market environment, we firmly grasp the initiative of industrial layout and market expansion, and also share our experience and point out the direction for prospective customers who are preparing to enter the ceramic industry.
[Speech by You Jiabing, Chairman of Huicheng Enterprise]
Yin Hong, secretary-general of the Foshan Ceramics Association, and Jin Yafan, chairman of the Manufacturing and Construction Professional Committee of the China Promotion Council, delivered speeches respectively, fully affirming Huicheng Enterprise's long-standing persistence in optimizing the anti-slip performance of ceramic tiles, and especially the launch of this new product. We are full of confidence that it will definitely bring new outlets and new blue oceans to the industry. It is an advantageous product that is at the forefront of industry development! It also shows that Huicheng Enterprise still has a long way to go on the road of protecting consumer safety. It is hoped that Huicheng Enterprise can continue to shoulder the important principles and become a model enterprise in the field of anti-slip bricks.
[Dr. Yin Hong, Secretary General of Foshan Ceramics Association]
[Ms. Jin Yafan, Chairman of the Manufacturing and Construction Professional Committee of the China Council for Promotion of Economics]
Stop slipping and start from the “new”
Lin Lina, general manager of Huicheng Enterprise, said that according to statistics, there have been 5.065 million cases of falls due to slippery floors, and about 76,500 dispute cases involving falls due to slippery floors, with compensation reaching more than 28,000 yuan. The proportion of injuries was as high as 63.8%. She believes that if a person slips and falls in a public place and is injured or even killed, the employer may be held responsible, but if the person slips and falls at home, who will bear the responsibility? Therefore, to prevent indoor slips and falls, we should start from the source "tiles".
As a practitioner of anti-skid tiles, Huicheng Enterprise has been producing a series of anti-skid tiles, introduced advanced production line technology, and adopted advanced anti-skid materials and processes. The four major selling points of the product are "delicate and textured, elegant and elegant", and there is also a core advantage of "dry and wet anti-slip, safe and secure": the use of innovative precision anti-slip technology makes the product's anti-slip category reach R9-R10, even if it encounters water stains It can maintain good anti-slip effect despite oil stains, making it safe and secure, making it more reliable to use.
[Lin Lina, General Manager of Huicheng Enterprise]
Gather momentum to innovate and witness together
In the view of Huicheng Enterprise, facing the new generation of consumers who pursue personalized and diversified demands, brands also need to constantly update and iterate, and always stand with young people. The national trend is prevailing, and the younger generation of consumers are pursuing "white space". The simpler, the more they can feel the beauty of art. When the deep meaning of white space is constantly interpreted, today, it has been extended to the ultimate plainism. Huicheng Enterprise creates a better living experience for new consumer groups, adhering to the principle of "safety and security, and more assured use", while promoting the development of modern home ceramic tile performance.
The official launch of the "plain brick" this time, in addition to its superb appearance and extremely high anti-slip performance, will also bring more enlightenment to the industry and ceramic companies, and continue to lead the market innovation and iteration.
Big names in the industry witnessed the launch of new products.
[New product launch launching ceremony]
Catch consumption and keep up with trends
Mr. Yin, general manager of Huicheng Enterprise's plain brick division, analyzed that young people of this generation can be said to be the smartest consumers. They know how to spend every penny soberly and only after rational analysis. Take out your pockets, Generation Z’s view on consumption: Only what is suitable is the best.
The "plain color" series launched by Huicheng Enterprise includes a variety of craftsmanship to meet the individual needs of young people. The series of products have one color and multiple specifications, and the same color series can cover multiple specifications and can meet the application of all decorative spaces. In addition, the colors are rich, the designs are elegant, and the brick surfaces of different textures create different styles of home environments. While Huicheng Enterprise pays attention to the appearance of its products, it also pays special attention to anti-slip issues. The brick surfaces are all made of advanced anti-slip materials and processes. The products comply with the new national standard anti-slip level of static friction coefficient (dry state) and obtained the anti-slip patent: 202210619355.3.
It can form countless micron suction cups on the brick surface, produce a vacuum adsorption effect, increase the resistance between the human body and the anti-slip bricks on the ground, achieve both wet and dry anti-slip, effectively prevent mold and bacteria, and embrace a green and healthy new life!
[General Manager of Huicheng Enterprise Plain Brick Division: Yin Huanping]
The "new" profit model
Lin Lina, general manager of Huicheng Enterprise, shared the strength and advantages of Huicheng Enterprise’s 5 major brands with 10 major brand supports and intended dealers, including efficient operation teams, comprehensive marketing services, precise marketing promotion, and channel integration. The five major advantages are strength and terminal assistance and the ten major supports are brand support, product support, store support, operation and service support, promotion support, policy support, market support, engineering support, rebate support and training support.
With years of practical experience in the market, Huicheng Enterprise will launch an efficient assistance model to protect dealers in all aspects from store construction and sample selection to store marketing. It helps franchise partners create new opportunities for wealth and provides detailed information for prospective dealers to make agency decisions. Many dealers online marveled and praised - they felt the charm and prospects of Huicheng Enterprise.
[Huicheng Enterprise’s 10 major advantages and support]
Explore new standards for slip prevention
Huicheng Enterprise specially invited brand owners, industry leadership representatives, designer representatives, and media representatives to initiate discussions on the public safety issue of anti-skid to explore new anti-skid standards and find new trends in the industry.
During a forum conversationSenior media representative Zhang Yingquan, general manager of Tencent Home | Shell Ceramics Channel, said that safety accidents occur frequently and people are paying more and more attention to the anti-skid of the floor. Huicheng Enterprises focuses on anti-skid and is guided by user needs, and constantly explores new marketing methods. model will cause a new wave of anti-slip bricks.
Dr. Yin Hong, secretary-general of the Foshan Ceramics Association, said that anti-slip tiles will not be limited to home decoration in the future, but will also be a new growth point in the field of tooling. Xindongyuan Ceramics has grasped the trend and created a new era of anti-slip tiles in the industry.
You Jiabing, Chairman of Huicheng Enterprise: Focusing on the development of anti-slip ceramic tiles is based on the original intention and out of love. The goal is to protect the safety of more families. Huicheng Enterprise will shoulder the responsibility of being the leader of anti-slip safety tiles. Attitude, leading the new trend in the field of anti-slip ceramic tiles.
Liu Yamin, senior engineer of the National Key Laboratory for Testing of Building and Sanitary Ceramics: The national standard in the field of anti-skid is in the process of improvement. In the future, this standard will become more and more stringent, which will not only enhance consumer confidence, but also provide Better empowerment of enterprises.
Zhou Yong, dean of Domus Soft Decoration Business School: "anti-slip", "plain color" and "big brick" will definitely be the first choice of designers and consumers in the future.
Cai Shicai, Creative Director of Hong Kong Shanliang Space Design: In the post-epidemic era, consumers pay more attention to safety issues. The launch of anti-slip bricks puts consumer safety first and caters to new consumption concepts.
[New definition of anti-slip·Safe and more powerful forum]
Safety, strength, and appearance guaranteed
Led by Lin Lina, the general manager of Huicheng Enterprise, and the host, they went on a virtual tour of the exhibition hall and visited the headquarters exhibition hall of Huicheng Enterprise. Mr. Lin combined the current home furnishing trends and made a review of the exhibition hall and new products. The products are explained in an all-round way, allowing families to quickly understand the relevant product advantages and highlights of the new products. While Huicheng Enterprise has always adhered to product quality, it has also persisted in design innovation, constantly exploring in the pursuit of a better life, and pursuing the broader connotation and higher-level expression of natural-textured human settlements. Integrating natural aesthetics into the product, highly restoring the texture of natural rocks and meticulous surface touch creates an exquisite and desirable living space for users.
Huicheng Enterprise's perfect product and brand service system makes the atmosphere in the live broadcast room hot and orders are constantly coming, and the good news on the spot is frequent!
[Lin Lina, general manager of Huicheng Enterprise & Zhang Yingmei, manager of Design Haowu Brand&Host visits the exhibition]
In the future, Huicheng Enterprise Ceramics will continue to adhere to quality and ingenuity, continue to innovate, surpass and break through, and bring more high-quality products and services to consumers for a better home life.
On-site highlights
