wen/chancan
“Observe the various aspects of the pottery industry and comment on the pottery people.
You have stories and I don’t drink. The truth is just as easy to get drunk on.
The 5th issue of [Spicy Review of the Week] is coming, please prepare the watermelon and small bench for the ceramic people. ”
1
Are the good days of fake “Foshan bricks” over?
On November 12, the Foshan Municipal Administration for Market Regulation issued the "Notice on Carrying out the Application for Foshan Standard Products." The notice shows that the application for Foshan standard products starts and ends from November 12 to December 11, 2011. The declared products include the 10 categories of products covered by the first batch of Foshan standards that have been released (ceramic tiles, ceramic plates, toilets, Shower rooms, electrical appliances, etc.); and the applying enterprise must meet 5 conditions at the same time:
(1) Enterprises registered in Foshan City must have been registered for more than 3 years and have independent legal person status;
(2) The production address of the declared product is within the administrative area of Foshan City;
(3) Comply with national, provincial and municipal industrial, energy conservation, environmental protection, quality and other policies, obtain relevant licenses in accordance with national regulations, actively fulfill social responsibilities, and have no major quality, safety, environmental protection, health and other accidents in the past three years ;
(4) The enterprise has certain brand awareness and influence, good economic benefits, and maintains a good development momentum;
(5) The declared products have high standards and quality levels, meet the corresponding Foshan standard requirements, and are in the national enterprise standard information public service.
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For Foshan, this move is of great significance and will further enhance the visibility, reputation and influence of "Made in Foshan".Promote Foshan brands and products to become more famous throughout the country and continue to go global; for ceramic companies, it is "some are happy and some are sad".
As for "some people are happy and some are sad", Brother Chan thinks it is interesting to analyze it.
For ceramic enterprises whose registration and production places are both in Foshan, this is undoubtedly the biggest benefit. If they successfully apply for Foshan standards, they will be able to hold up the "Foshan Bricks" signboard in a just and genuine manner, which will help achieve "excellent standards, high quality, and good prices."
For ceramic companies whose registration place and production place are not in Foshan, they can only feel hopeless under this situation. From now on, they can no longer happily show off. The days of fake "Foshan bricks" are over.
For companies whose registration is in Foshan but where their production is not, this may be the most frustrating thing. If you say your product is "Foshan Brick", there is no problem with the production standards and quality standards, but the place of origin does not make sense; if you say your product is not "Foshan Brick", the registration place is indeed in Foshan, you will definitely feel unwilling to do so. Therefore, they will eagerly look forward to the introduction of Guangdong standards.
In fact, Guangdong is actively carrying out work in this area. The "Guangdong Province Standardization Regulations" were adopted at the 22nd meeting of the Standing Committee of the 13th Provincial People's Congress on July 29 this year and will come into effect on October 1. On September 4, the Standing Committee of the Provincial People's Congress held a press conference to explain that it would create a "standard system" through legislation, promote the successful experiences of Foshan Ceramics, Zhongshan Rosewood, Xinhui Tangerine Peel, etc., and occupy a broader market.
2
How important is green production?
On November 15, the Zhaoqing Municipal Bureau of Industry and Information Technology issued the "Recommendations on Further Promoting the Coal-to-Gas Conversion of Ceramic Enterprises in Zhaoqing" (CPPCC Proposal No. 048). The document pointed out that “building ceramics enterprises have a low contribution rate to Zhaoqing City’s economy, but their energy consumption and pollution emissions are very high.” “It is necessary to give full play to the role of the local government and implement the dismantling of the gas generating station within a time limit, and we must remain firm and unwavering,” the document stated. Resolutely eliminate some ceramic enterprises that occupy large areas, cause large pollution, and have low efficiency." "Scientifically and proactively guide ceramic enterprises to independently implement "coal-to-gas"o;, do a good job in government services, pay attention to guiding the direction of public opinion, not only actively promote the implementation of the work plan, but also ensure the maintenance of social stability." "The tax department must, in accordance with relevant policies, study the construction ceramics that clean energy and meet emission standards. Enterprises, carry out emission tax reduction and collection”...
Since October, various parts of the country have successively issued environmental policies and taken relevant measures such as air pollution prevention and control plans for autumn and winter, emergency plans for heavy pollution weather, and many ceramic production areas such as Beijing, Shanxi, Shandong, and Hebei have been ordered to limit production. , discontinued. It is understood that as of early November, this wave of production restrictions and suspensions involved 120+ ceramic-related companies and 200+ production lines.
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Environmental protection is of contemporary benefit and will benefit the future. It is a major matter for the entire country and all citizens. No industry or company can stay away from this matter. Brother Chan believes that in this sense, green production is an unshirkable responsibility, and "coal-to-gas" is imperative.
Many ceramic people only see that "coal-to-gas" will cost a lot of money and increase production costs, but they do not calculate the price to pay for not meeting environmental standards. As mentioned above, 120+ ceramic-related companies and 200+ production lines are affected. How much loss will this cause?
In addition, they also ignore the practical significance of environmentally friendly production for ceramic enterprises. For example, the Foshan Municipal Market Supervision and Administration Bureau issued the "Notice on Launching Foshan Standard Product Application" on November 12 and the Hebei Xiong'an New District Construction Headquarters Office issued on November 13 the "Announcement on the Recruitment of Ceramic Tile (Board) Enterprises" , all have put forward strict requirements for the environmentally friendly production of ceramic enterprises.
Just imagine, in the context of the country actively using macro-control measures to eliminate backward and excess production capacity, are ceramic companies that are not environmentally friendly still qualified to participate in major project bidding and evaluation?
3
Where will the rock slabs go?
On November 11, another slate production line was installed in Fengcheng, Jiangxi Province of Weimei GroupThe ignition line is opened in the production area. This is the second slate production line in Weimei Group’s Jiangxi Fengcheng production area.
According to statistics from the Taocheng Daily, 12 more rock slab lines have been built across the country since October. “In 2020, more than 100 rock slab lines will be built across the country. Calculated based on 5,000㎡/day/line, the number of rock slab lines will be The total daily production capacity is approximately 500,000 square meters.”
……
As of now, rock slab production is still in a "heating up" state.
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How hot is rock slab? It is no exaggeration to say that since 2020, in the work and life of ceramic people, everything you see and hear is related to rock slabs; to be exaggerated, if a ceramics company has not yet set foot in rock slabs, it will Most of the employees are too embarrassed to say hello to their colleagues.
Are rock slabs really that good? It is undeniable that slate has many advantages. It can not only be used as ceramic tiles for wall and floor paving, but also can replace stone, wood and other materials for cross-border applications.
However, does the possibility of replacement mean that it can definitely be replaced? In the process of the development of human society, with the continuous advancement of science and technology, countless new things have emerged that can replace old things. Theoretically, new things have their own unique advantages and have the potential to replace old things, but the final result may not be like this.
Ceramic tiles can replace wooden floors, but do they replace wooden floors? Stainless steel tableware can replace porcelain tableware, but does it replace porcelain tableware? Marble tabletop can replace wooden tabletop, but does it replace it? ...neither of them, they just exist at the same time.
Therefore, Brother Chan believes that no matter how good the slate is, it is impossible to replace stone and wood; unless the stone and wood are really exhausted, or the country completely prohibits mining. What's more, wood and stone also have advantages that rock slabs cannot have. For example, wood can rely on the long history and profound connotation of wood culture. High-end stone and wood have natural and rare attributes and can highlight taste and identity.
In other words, slate is not that important to consumers, and consumers have no reason to sell slate. To paraphrase Mr. Lu Xun’s words from the short story "Kong Yiji", it is"Stone slab has many advantages, but without it, people would just live like this" .
But consumers are really important to slate. Without widespread recognition and money from consumers, slate may become the next "microcrystalline stone", the next "polished tile", and the next A "tile", etc., may even have a worse fate than them - since this year, the price of slate has been falling continuously, and some ceramic companies have changed their slate production lines back to ceramic tile production lines, which is a bad sign.
How can consumers recognize and accept slate? You can refer to China Ceramics Network's "Everyone says that slate is good, but does anyone know what consumers think? 》The views in the article allow consumers to recognize slate, occupy their minds, and gradually develop slate into a rigid need of consumers.
Since we are talking about rock slabs again today, let me end the article with another advertisement: China Ceramics Network is currently holding the Golden Rock Award The evaluation activity is also a positive behavior that helps slate brands guide consumers to understand slate and occupy consumers' minds.
Author: Zen Can
