On April 16, One Smart Selection "New chapter of brand, create new momentum" global marketing The center upgrade ceremony kicked off in Yaoshi, Foshan, Guangdong. Partners, industry luminaries, industry leaders, senior scholars, and media reporters gathered together to witness a high-standard and strong lineup upgrade ceremony, shining brightly and setting sail for a prosperous era.
▲ First row of leading guests (from left to right): Luo Yanqing, general manager of Haosheng Enterprise Financial Management Center, Luo Miaoling, vice chairman of Haosheng Enterprise, Dr. Yin Hong, secretary-general of Foshan Ceramics Industry Association, Chen Huan, president of Guangdong Ceramics Association , Gong Wei, Secretary General of China Building and Sanitary Ceramics Association, Luo Wenqiang, Chairman of Haosheng Enterprise, Du Zhanquan, General Manager of Haosheng Enterprise, You Jun, General Manager of Brand Marketing Division, Liu Yong, Secretary General of Circulation Branch of China Ceramics Association, Materials of China Building Decoration Association Liang Hongyu, Secretary-General of the Application Branch, Yu Zhaoqi, General Manager of Haosheng Enterprise Manufacturing Division, and Zhang Shenghuang, General Manager of Haosheng Enterprise Human Resources Administration Center
One Intelligent Selection Global Marketing Center was designed and designed by Li Dongcan, founder of Taiwan No. 9 Design Group. It is the industry’s first new exhibition hall with the concept of “man and nature” architectural design. Since the beginning of automatic manufacturing, One Smart Selection has attracted great attention from people inside and outside the industry and has become the focus of the industry.
On the day of the upgrade ceremony, Mr. Luo Wenqiang, Chairman of Haosheng Enterprise, Du Zhanquan, General Manager of Haosheng Enterprise, Gong Wei, Deputy Secretary-General of China Building and Sanitary Ceramics Association, Chen Huan, President of Guangdong Ceramics Association, and Yin, Secretary-General of Foshan Ceramics Industry Association Hong gave speeches one after another, giving Haosheng Enterprise and One Smart Selection a higher mission and vision - to create an international high-end product platform to build an intelligent, green and modern ceramics enterprise.
Haosheng Enterprise has continued toTransform and upgrade to adapt to market demand. In order to build a modern building ceramics enterprise, No. 1 joined hands with imported brands to upgrade to No. 1 Intelligent Selection to position itself in the high-end market, Haosheng Enterprises will continue to embrace market changes, innovate and develop, and win the market.
——Speech by Luo Wenqiang, Chairman of Haosheng Enterprises
After 19 years of hard work, Sheng Enterprise has always grasped the pulse of the market, innovated marketing, and achieved excellent results along the way. Nowadays, the transformation and upgrading of the three major brands marks a new milestone in the development of Haosheng Enterprises and demonstrates the brand strength.
——Du Zhanquan, general manager of Haosheng Enterprise, delivered a speech
As a large modern enterprise in the building ceramics industry, Haosheng Enterprise has newly upgraded its three brands, moving forward hand in hand, constantly innovating and developing, realizing multi-dimensional marketing, and promoting the healthy and comprehensive development of the industry.
——Gong Wei, deputy secretary-general of China Building and Sanitary Ceramics Association, delivered a speech
The Guangdong Ceramics Association hopes that Haosheng Enterprise and No. 1 Smart Selection can further match the needs of different consumer groups. Decoration demand, improving the quality of home consumption, and promoting the level improvement and structural optimization of the industry.
——Chen Huan, President of Guangdong Ceramics Association, delivered a speech
Haosheng Enterprise has deeply strengthened its brand, integrated with international standards, and built a new product structure. It has subverted the industry's traditional view that Haosheng Enterprise only has "bright marble" and has made great changes in its products and sales models.
——Yin Hong, Secretary General of Foshan Ceramics Industry Association, delivered a speech
Now the new exhibition hall of Haosheng Enterprise has been successfully upgraded after many trials. Welcome all leaders and friends from all walks of life to enter the newly upgraded exhibition halls of the three major brands of Haosheng Enterprise and experience the new exhibition hall and new products. The new exhibition hall and Products speak for themselves.
——You Jun, General Manager of Brand Marketing Division, delivers a speech
On an auspicious day, a group of leaders and guests came to the stage to perform the ribbon-cutting and lion lighting ceremony for the upgrade, opening a new chapter in the development of Haosheng Enterprises.
▲Upgrade Ceremony Ribbon Cutting
▲The lion’s eyes are prosperous and prosperous< /p>
▲Group Chairman Luo Wenqiang picks green flowers, which means great wealth
▲Group General Manager Du Zhanquan picks green flowers, which means business is booming
▲You Juncaiqing, general manager of the brand marketing department, means that guests come like clouds
One Smart Selection The global marketing center covers an area of about 1,800 square meters and adopts "architectural design concepts" and " Combining the dual concepts of "consumption scene design", starting from the starting point of "water surrounds stone shadows in the woods, and people in the shadows of trees and mountains", the situational immersive display with the concept of "people and nature" realizes the two-dimensional display of flat tiles to a three-dimensional display. Situational links; integrating aesthetics and functional display, audio-visual appreciation of the multi-dimensional intersection of nature, art, and culture, One Smart Selection< /a>The new marketing center will become a communication link to convey the value of ceramic tiles, life scenes and humanistic warmth to the public.
2021One Smart SelectionBrand Summit
The mainstream consumer groups in the home furnishing market have changed, and new diversified and personalized demands have emerged. The domestic ceramic tile industry has huge potential in "design" and "model". Building materials such as Red Star Macalline and Easy Home The expansion of store formats and other major development trends in domestic and foreign industries. No. 1 is following the trend and ushering in the opportunity of all-round brand evolution!
On April 15, "Creating the Future Together" 2021One Smart Selection Brand Summit was held in Foshan Grandly held at the Wyndham Hotel. The meeting comprehensively interpreted from the group's grand strategy, brand proposition, No. 1's new image, new exhibition hall, new service system, new products, etc. One Smart Selection's new brand strategy - an international high-end product platform.
Luo Wenqiang, Chairman of Haosheng Enterprise, Luo Miaoling, Vice Chairman of Haosheng Enterprise, Du Zhanquan, General Manager of Haosheng Enterprise, Yu Zhaoqi, General Manager of Manufacturing Division, Luo Yanqing, General Manager of Financial Management Center, You Jun, General Manager of Brand Marketing Division, Human Resources Zhang Shenghuang, General Manager of the Administrative Center, Yuan Qinghui, General Manager of the Marketing Department, and special guests Huang Jianhao, Assistant to the President of Foshan Rural Commercial Bank Head Office, Mr. Huang Wenbin, President of Foshan Rural Commercial Bank and Nanzhuang Branch, General Manager of the Transaction Banking Department of Foshan Rural Commercial Bank and Head Office Yang Ying'er, Assistant to the President of Foshan Rural Commercial Bank and Nanzhuang Branch Liu Gang, Guangdong Baoqingtie Decoration Engineering Co., Ltd. and Chairman Yao Shuixing, Foshan Xianjian Technology Co., Ltd. Project Director Lu Zhihua, and One Intelligent SelectionFamily members of dealers from all over the country and guests and friends from various fields attended this meeting.
In 2020, despite the severe market environment, our channels, high-value products, and new stores all achieved growth. In 2021, showrooms, products, channels, and models have all ushered in a new round of changes. We have all seen new changes and new opportunities. We will continue to fully support the brand and customers.
——Summit speech by Luo Wenqiang, Chairman of Haosheng Enterprises
The economic environment, ceramic industry, and consumer demand are changing all the time. In this era of uncertainty, only by actively adapting to change can we seize opportunities! Our advantages are excellent layout, complete scale and supporting facilities, advanced equipment, good product quality, good service, and popularity with the market and customers. For the future,Haosheng Enterprise will focus on all-round upgrades such as product research and development, manufacturing, marketing services, core capabilities, and operation management. After clarifying the direction and mastering the methods, Haosheng Enterprise will also reach a higher level and achieve the two major goals of double growth in sales and profits.
——Yu Jun, General Manager of the Brand Marketing Division, delivered a speech at the annual meeting
In 2021, which is full of opportunities and challenges, Haosheng Enterprise will make precise efforts on the multi-dimensional layout of the digital financial service platform, European standard micro-seam paving system, and intelligent customer service system, and use large platforms and brands to seize the opportunity and build a strong The brand potential will continue to be exerted, integrating resources from all parties to empower terminals, achieve qualitative growth and acceleration, and achieve a common cause for everyone.
▲Haosheng Enterprise X Rural Commercial Bank Digital Financial Service Platform
▲0.5mm European standard micro-seam paving released< /span>
▲Xiejian APP intelligent customer service system released
Facing the new eraNow, as You Jun, general manager of the brand marketing division, said, No. 1 must look for opportunities for success with a sharper perspective and a more far-sighted mind; hesitation and timidity will lead to elimination! The only way out is to keep evolving!
▲You Jun, General Manager of Brand Marketing Division
In 2021, No. 1 has re-adjusted its strategic layout and the brand has evolved into: No. 1 Smart Selection. Adhering to the brand concept of "international products, smart choices", we launched an "international high-end product" platform, integrating Italian ISLA tiles, Spanish AZUVI tiles, and X-LABS tiles, introducing original Italian and Spanish products, and upgrading No. 1's "product pyramid" .
▲You have strategic contracts with AZUVI, ISLA, and X-LABS
In addition to introducing international products, One Smart Selection has also upgraded its original product system and application architecture. Based on marble tiles, we extend horizontally and launch ceramic tile products of different specifications, sizes, effects, and craftsmanship, covering rock slabs, wall and floor tiles, accessory tiles, etc., which greatly enriches the entire product chain; among them, the design aspect includes Marble, wood grain, rock, cement, metal, landscape, cloth texture, art and other design elements.
The approach of No. 1 is to provide designers and consumers with more intelligent choices of good products through the comprehensive development of products, that is, the "imported + domestically produced" section.
High-end positioning determinesThe No. 1 brand must appear with an international brand image.
To this end, No.1 teamed up with Li Dongcan, a famous Taiwanese designer and founder of 9 STUDIO, to jointly create a new exhibition hall display standard for No.1 Global Marketing Center, introducing the "man and nature" architectural design concept into the entire consumption scene, and The future of design and product display is boldly explored, representing a new level of industry exhibition hall level.
▲Yuan Qinghui, general manager of the corporate marketing department, signed a contract with the No. 9 design representative
After the brand has fully evolved, the training system, activity model, channel empowerment, brand publicity and communication strategies and other aspects will also be fully advanced, including multi-dimensional assistance such as quick store establishment in 50 days, efficient team building, and 1:1 marketing planning. The terminal creates a "high-energy operation model. Let the brand upgrade form a system that can be quickly implemented.
Among them, the information revealed at the meeting, such as: 2021No. 1 Smart Selection brand store display Standard iterations, 2021No. 1 Smart Selection new product series, cooperation with Hui Painting, etc. are worthy of continued attention.
▲Space Design Manager Han Shengquan introduced the "New Standard for Terminal Store SI"
▲Mr. Kang, Director of Product R&D Department, introduced the "2021 Product Planning Release"< /span>
▲Shanghai Hui Painter Software Company< /p>
"Haosheng Night" Appreciation Dinner
After the summit agenda came to a successful conclusion, the "Haosheng Night" annual awards ceremony and appreciation dinner was held grandly.
▲Group General Manager Du Zhanquan led the senior management team to conduct a toast ceremony
Together, we create the future!
Thank you to every market rebel in 2020
Persistence, hard work and breakthrough!
▲2020 Annual Sales Award
As the first dinner party to kick off the charge in 2021, everyone was in high spirits.Full of energy! Group Chairman Luo Wenqiang and the group's senior team continue to increase the amount of money for the final surprise grand prize!
As the first dinner to kick off the charge in 2021, everyone was high-spirited and full of energy! Group Chairman Luo Wenqiang and the group's senior team continue to increase the amount of money for the final surprise grand prize!
▲ Group Chairman Luo Wenqiang and the senior team of Yinzhong Group presented the final surprise award Keep adding more money
Salute to the people of Haosheng, 19 years of trials and hardships, mixed emotions and joys and sorrows, the passion of the entrepreneurial years still leads us to forge ahead! Today, we stand in front of historical opportunities again. Haosheng people have not stopped the pace of self-evolution, and are once again walking in front of changes, planning in advance and overtaking in corners!
