Although the epidemic is difficult, it cannot match our original intention. Gathering in the clouds is even more exciting.
On the morning of March 15, the Home Quality Conference and Boiling Home Quality Week officially opened "on the cloud". 30+ home categories including smart toilets, faucets\showers, range hoods, household gas stoves, non-stick pans, etc.; Hengjie Bathroom, Ideal Bathroom, Xilcon Smart Home, Hunter Technology, Olusa Bathroom, and Hundreds of well-known home furnishing brands such as Chengtongware, Dabai Sanitary Ware, and Luban Daojia, as well as home-related industry associations, quality inspection/certification agencies and other industry ingenuity gathered together to discuss home quality, industry trends, and quality improvement plans. .
This Home Quality Conference launched the “315 Home Quality Festival” at the same time. What is worth buying? The "315 Home Quality Festival" will continue to be launched during the conference. Thousands of quality-checked goods start at low prices, truly benefiting the people.
This Home Quality Conference and Boiling Home Quality Week will be held from March 15th to 19th, with a total of 5 theme days, namely 315 Awards Ceremony, Home Store Sales Day, Home Quality Festival, Home Quality Inspection Day, and Home Decoration Festival of life. The 18 results of the 2021 Boiling Quality Award evaluation were announced, the "2019-2021 Home Quality Data Research Report" was authoritatively released, the Boiling Quality Data home evaluation expert went to Red Star Macalline Wuyuanwan Mall for on-site store visits, industry theme forums, Keynote speeches by celebrities, and many other contents presented a wonderful quality cloud event.
Stay true to your original intention and keep your ingenuity
Home Quality Conference and Boiling Home Quality Week "Cloud Opening"
The offline home quality conference originally scheduled to be held on March 15 was unfortunately canceled due to the epidemic and was held online instead. On the morning of March 15, leaders of event organizers Boiling Quality Data and Red Star Macalline delivered speeches in the form of a "cloud opening".
Liu Weiyi, President of Boiling Quality Data, said that today is the 3.15 Consumer Rights Day, and the theme of this year’s CCTV 3.15 party is “Fairness and Integrity, Safe Consumption.” The Home Quality Conference hopes to gather the strength of all parties to jointly research better products and create a safe, secure and comfortable consumption environment for consumers. Boiling Quality Data will continue to join hands with Red Star Macalline to gather the strength of all parties to provide you with higher specifications and more professional services every year.industry, higher quality and more influential offline quality conference.
Li Xiaoning, general manager of the Operation Management Center of Red Star Macalline Group and vice president of the Decoration Industry Group, said,Since the launch of the conference, Red Star Macalline has launched more than two projects in more than 400 shopping malls across the country. Monthly and more than ten rounds of pre-heating publicity, and comprehensive promotion of home environmental protection quality to consumers, detonating the industry's green leadership and promoting the high-quality development of China's home furnishing industry. Although the offline conference has been cancelled, the online Home Quality Conference and Boiling Quality Week will be richer in content.
Honor and quality crown
The 18 results of the 2021 Boiling Quality Award evaluation are announced
Palace-level glory crowns quality!
On the day of the 315 Awards Ceremony, 18 results of the 2021 Boiling Quality Award were announced. This evaluation includes 13 major home furnishing categories, and a total of 500+ products from 200+ companies participated in the evaluation. Major awards such as the Boiling Quality Gold Award, Boiling Quality Award, Boiling Quality Individual Performance Benchmark Award, and Boiling Quality Individual Performance Award were grandly announced.
On the special page of the Home Quality Conference and Boiling Quality Week, 1,000+ award-winning products are also gathered here, presenting a "gathering of stars" display stage for high-quality products.
Cloud live broadcast is even more exciting
Forums, speeches, report interpretations, tea parties, store visits, and useful information
The rich live content setting is one of the main features of this Home Quality Conference and Boiling Home Quality Week. The event focuses on quality, data, consumption, market, etc., conducts in-depth discussions from multiple dimensions, analyzes the current situation of home quality, predicts industry development trends, and discusses the high-quality development path of the industry.
March 15In the afternoon, Liu Zhijun, deputy general manager of boiling quality data, hosted Lin Ling, director of the Resource and Environment Branch of the China Institute of Standardization, Cheng Yunbin, director of the Building Materials Institute of the Shanghai Institute of Quality Supervision and Inspection Technology, and general manager of the Operation Management Center of Red Star Macalline Group Li Xiaoning, Vice President of Decoration Industry Group, Li Zifei, Rotating Executive President of Gold Medal Kitchen Cabinet Home Technology Co., Ltd., Ruan Weihua, Senior Vice President of Marketing of Hengjie Group, and Liu Weiyi, President of Boiling Quality Data participated in the home quality forum "Data Empowers Quality to Win the Market". It will be held in the form of live broadcast and online connection.
The guests conducted in-depth discussions on cutting-edge topics such as national policies, consumer trends, product quality, and data-enabled markets, and provided suggestions for improving the overall quality of the home furnishing industry. They presented a wonderful feast of wisdom from big names, attracting 18 Thousands of people watched.
From March 16th to 19th, "315 Home Quality Festival Brand Popularity Ranking & Cloud Tea Party", "Data-Driven Quality Inspection Reports Bring Greater Market Value", "New Design Youth: Generation Z" will continue to be held "Home Decoration Fashion Trends" three major theme forums, boiling quality data, what is worth buying, quality inspection agencies, home decoration companies, home furnishing brands, etc. will focus on the industry's cutting-edge topics to discuss and intelligently compete.
Big names in the home furnishing industry will also give keynote speeches that are absolutely not to be missed. Each session is full of useful information and explains the industry thoroughly. In addition, experts conduct field visits to stores to see how quality data empowers market sales.
Recommend quality products to benefit the people
The 3.15 Home Quality Festival was held simultaneously
Coinciding with 3.15 Consumer Rights Day, the Home Quality Conference also launched the Home Quality Festival at the same time. From March 9th to 20th, there will be a special topic on what is worth buying during the Home Quality Festival, with 100+ carefully selected household items, quality-checked items at good prices, and surprise interactive gifts for free!
What is worth buying in the Home Quality Festival is exposed online and purchased at a good price + Red Star Macalline offline store diversion, home improvement companies bring owners to the store, online and offline linkage model, It not only empowers the quality of home furnishing brands and helps the implementation and transformation of high-quality home products; it also helps end consumers improve their awareness of high-quality home products.
Top traffic, tens of millions of exposure
Shengshi creates an annual event for the home furnishing industry
Since the launch of the Home Quality Conference, the organizing committee has launched more than 10 rounds of warm-up publicity for two months through more than 400 Red Star Macalline shopping malls across the country, and more than 10 rounds of warm-up publicity for 60 days through WeChat Moments. For advertising, posters and videos of support from more than 100 leaders and industry figures were disseminated through the video platform, with a cumulative exposure of more than 5 million times.
On the first day of Boiling Home Quality Week alone, the number of views reached 1.07 million.
“Data empowerment makes consumption more secure”. This is the theme of this Home Furnishing Quality Conference and Boiling Home Quality Week. It is also the original intention of Boiling Quality Data and Red Star Macalline as event organizers to gather the ingenuity and strength of the home furnishing industry to jointly promote the high-quality development of the home furnishing industry.
Please continue to pay attention to the Home Quality Conference and Boiling Home Quality Week to explore the high-quality development path of the home furnishing industry.
