Less than two weeks after receiving the "Nanshan Award", an award named after Zhong Nanshan, a medal winner of the Republic and an academician of the Chinese Academy of Engineering, and personally participated in the award, Teidi Negative Ion Ceramic Tiles once again received praise from the academician - 12 On March 9, at the "Research and Development, Evaluation, Biological Effect Research and Industrialization of Long-lasting Antibacterial Air Purifying Functional Ceramics" project results appraisal meeting, many experts including Hou Li'an, academician of the Chinese Academy of Engineering, believed that the results of the project have generally reached the international advanced level, and in ceramics It has reached the international leading level in terms of long-lasting antibacterial and biosafety testing.
Let’s first take a look at what’s going on.
It is understood that this project was jointly researched and completed by Guangdong Tedi Ceramics Co., Ltd., Jingdezhen Ceramics University, China Building Materials Research Institute, National Daily Use and Architectural Ceramics Engineering Technology Research Center and other units, and the results appraisal meeting was held by Organized by the China Building Materials Federation, the meeting was held in a combination of online and offline methods. Academician Hou Li'an of the Chinese Academy of Engineering was the team leader, and Vice President Huang Jianfeng of Shaanxi University of Science and Technology was the deputy team leader, as well as Tsinghua University and the China Building and Sanitary Ceramics Association. , Xianyang Ceramics Research and Design Institute, Institute of Microbiology and other related fields expert review panel of 9 experts.
After listening to the relevant reports made by the project team, reviewing the relevant information, and watching the biological experiment video, after careful questioning and discussion, the experts fully affirmed the project and unanimously believed that the project is in the process of complete industrialization technology , purification and antibacterial functional characterization methods, biosafety experimental technology, etc. have achieved good results, providing new ideas for the development of environmental functional ceramics, and are important for promoting the upgrading of my country's building ceramics industry and the industrialization of antibacterial air purification functional ceramic tiles. Significantly, the project results have generally reached the international advanced level, and have reached the international leading level in terms of long-term effectiveness and biological safety testing of ceramics.
▲Offline meeting room
▲Online meeting room
As we all know, the ceramic industry once set off a craze for negative ion ceramic tiles. At its peak, at least hundreds of companies (brands) launchedNegative ion ceramic tiles (including similar products with different names), and the leader is specifically negative ion ceramic tiles. At that time, the products, marketing models, and brand names of the special negative ion ceramic tiles were imitated, and even the promotional copy and design drawings were copied. Of course, some companies are trying to change the name of the category of negative ion ceramic tiles with the intention of becoming the category leader.
However, the craze for negative ion ceramic tiles in the industry was quickly overshadowed by the subsequent craze for large slabs/rock tiles, and there are only a few who still insist on negative ion ceramic tiles.
There are many reasons for the ebb of negative ion ceramic tiles. The main reason is that the sales channels are not smooth. As functional ceramic tiles, the sales of conventional ceramic tiles require a good experience to convince consumers to pay for them. We have accumulated more than ten years of experience in selling negative ion ceramic tiles. Followers are flocking to our company, but they don’t actually understand how to sell negative ion ceramic tiles. The specious marketing method of copying a cat and painting a tiger does not work in the market. The bosses of ceramic companies basically need to realize their investment quickly. When negative ion ceramic tiles cannot meet their investment needs for rapid realization, turning around and leaving is a natural choice.
Also, the controversy over whether negative ion ceramic tiles emit radiation and whether it will affect consumer health has never really subsided, although Lao Lang himself has interviewed relevant experts many times to explain. There is actually a problem with production and manufacturing costs. There are actually requirements for what raw materials to use and what kind of technology to use. Those so-called "negative ion ceramic tiles" that fail to meet the test standards are actually caused by followers who follow the trend in production. Chaos in the industry will lead to a bad reputation for the entire category, which is why it is necessary to introduce standards related to negative ion ceramic tiles.
▲Work Report of Dr. Tang Qi, Vice President of Special Ceramic Technology
Now, Academician Zhong Nanshan, an authority in the domestic medical field, has recognized TeTe·Anion Tiles, and many experts such as Academician Hou Li'an have also unanimously recognized TeTe·Anion Tiles. As academic authorities, they can put the final word on whether TeTe·Anion Tile products are healthy. .
But what Lao Lang wants to say more is that, in addition to the recognition of academic authorities, a product category must be industrialized as soon as possible and occupy a sufficient share of the market. This is an important prerequisite for its survival and development. How many innovative achievements praised by scientists end up staying in the laboratory without creating greater social value. It is not enough to persist alone.
As anion ceramic tiles that have been industrialized, why have they declined in recent years? In fact, the fundamental reason is that the sales channels are not smooth. In the past two years, due to the impact of the epidemic, ordinary consumers have increased their emphasis on healthy homes, but overall they are still at a level of insufficient awareness. Therefore, the retail sales of negative ion tiles will not be as popular as the previous marble tiles and modern antique tiles. , this is inevitable.
Will there be improvements in the future? Lao Lang believes that the answer is yes.
Looking back at Te Te·Anion Ceramic Tiles, the brand has focused on health care system projects in recent years and is highly recognized in the professional engineering field. Therefore, despite the overall ebb of the category, it still maintains its growth momentum. This actually provides another development model for the entire industry.
Another point is that good products do not necessarily have to be expensive. To occupy a larger market share, the cost-effectiveness of the product must be adjusted. This business logic is clear to the boss of every ceramic company. of. The purpose of the "Nanshan Award" named after Academician Zhong Nanshan is to encourage the award-winning excellent brands to continue to bring more high-quality and affordable products to consumers. Pay attention to the term "high quality and low price". The reason why special negative ion ceramic tiles are unanimously recognized by experts such as Zhong Nanshan and Academician Hou Li'an actually contains the experts' good intentions for the welfare of consumers.
*Some pictures come from the micro-official website of the Ecological Environment Building Materials Branch
